Competitive pricing for your services

9 years 4 months ago #412640 by Karen Russell
How often are you syncing your pricing with the market place?  Now I'm not saying matching, but if everyone else is adjusting price to the current market conditions by lowering prices.  Do you follow? 


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9 years 4 months ago #412684 by garyrhook
1) What is the market price? Most photographers seem loathe to share their pricing info. I don't know why.

2) Being competitive on price is only a race to the bottom, and there are no winners in that race.

If you are not selling at your current pricing, then you either have the wrong customers, you have not differentiated your product and services from your competition, and/or you are not justifying your prices with your product/service.

That said, I don't sync to anything. I observe as best I can, I gain an understanding of what those I admire charge, and try to figure out where I think I stand while I work toward where I want to be.


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The following user(s) said Thank You: Vespista
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9 years 4 months ago #412694 by Vespista
Well said.
Work up to a standard, not down to a price, and you'll always have clients.


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9 years 4 months ago #412747 by Tony Imaging
This is a tricky question.  I don't price match other photographers and that's not how I sell myself.  However, I do keep an eye on what others are charging, mainly for awareness and not to be 'blind'.  


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9 years 4 months ago #412783 by icepics
There are resources for professional photographers re: pricing etc. at  http://asmp.org or try PPA.

I think to be competitive photographers' work needs to be comparable to good established portrait, wedding, etc. photographers in their area, at least partly due to some of the underpricing coming from people with cameras listing on craigslist and facebook. I don't think it would be worth doing photography as a business and to drop pricing to that level. I think a photographer's work has to be good enough that customers are willing to pay the going rate for it.

Sharon
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9 years 4 months ago #412831 by Karen Russell
You have given me a few things to think about.   hmmmmmm


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