Competitive pricing for your services

9 years 4 months ago #412640 by Karen Russell
How often are you syncing your pricing with the market place?  Now I'm not saying matching, but if everyone else is adjusting price to the current market conditions by lowering prices.  Do you follow? 


Photo Comments
,
9 years 4 months ago #412684 by garyrhook
1) What is the market price? Most photographers seem loathe to share their pricing info. I don't know why.

2) Being competitive on price is only a race to the bottom, and there are no winners in that race.

If you are not selling at your current pricing, then you either have the wrong customers, you have not differentiated your product and services from your competition, and/or you are not justifying your prices with your product/service.

That said, I don't sync to anything. I observe as best I can, I gain an understanding of what those I admire charge, and try to figure out where I think I stand while I work toward where I want to be.


Photo Comments
The following user(s) said Thank You: Vespista
,
9 years 4 months ago #412694 by Vespista
Well said.
Work up to a standard, not down to a price, and you'll always have clients.


Photo Comments
,
9 years 4 months ago #412747 by Tony Imaging
This is a tricky question.  I don't price match other photographers and that's not how I sell myself.  However, I do keep an eye on what others are charging, mainly for awareness and not to be 'blind'.  


Photo Comments
,
9 years 4 months ago #412783 by icepics
There are resources for professional photographers re: pricing etc. at  http://asmp.org or try PPA.

I think to be competitive photographers' work needs to be comparable to good established portrait, wedding, etc. photographers in their area, at least partly due to some of the underpricing coming from people with cameras listing on craigslist and facebook. I don't think it would be worth doing photography as a business and to drop pricing to that level. I think a photographer's work has to be good enough that customers are willing to pay the going rate for it.

Sharon
Photo Comments
,
9 years 4 months ago #412831 by Karen Russell
You have given me a few things to think about.   hmmmmmm


Photo Comments
,

817.3K

241K

  • Facebook

    817,251 / Likes

  • Twitter

    241,000 / Followers

  • Google+

    1,620,816 / Followers

Latest Reviews

Nikon’s retro-looking Nikon Zfc is anything but retro. Under its classic body is a host of features and amenities that make it a worthwhile compact mirrorless camera for 2024.

Apr 15, 2024

The Canon EOS R50 is one of the newest R-system cameras from Canon. Is it worth your money? Find out all the details you need to know in this comprehensive review.

Apr 10, 2024

The Sony FE 70-200mm f/2.8 GM OSS II is Sony’s flagship mirrorless zoom lens. As such, it’s loaded with features and has a top-shelf build quality that makes it a top pick!

Mar 27, 2024

The Leica SL2-S is an attractive, premium mirrorless camera with photo and video specs that are sure to impress. And with the legendary Leica name, you know this camera exudes quality!

Mar 26, 2024

Forum Top Posters

Latest Articles

Blue hour photography might not be as well known as golden hour photography, but it is every bit as good a time to create epic images of landscapes. Learn how in this quick tutorial!

Apr 17, 2024

Nikon’s retro-looking Nikon Zfc is anything but retro. Under its classic body is a host of features and amenities that make it a worthwhile compact mirrorless camera for 2024.

Apr 15, 2024

Moving from taking snapshots of your dog to creating beautiful images doesn’t have to be that difficult! Use the tips outlined in this dog photography guide, and you’ll get better results in no time.

Apr 15, 2024

Acrylic print photos are a beautiful way to display your favorite images. But they don’t come without some questions. Get all the answers you need about this medium in this guide!

Apr 15, 2024

Where do you get your landscape photography inspiration? Is it from masters like Ansel Adams? Or perhaps viewing art from other genres? We’ve got these and a few other sources for you to check out!

Apr 10, 2024

The Canon EOS R50 is one of the newest R-system cameras from Canon. Is it worth your money? Find out all the details you need to know in this comprehensive review.

Apr 10, 2024

Too often, affordable online printing companies don’t meet your expectations of what a print should look like. But there are some choices that combine affordability with superb quality!

Apr 09, 2024

Self-critique is an important component of your journey to improving as a photographer. Use these simple tips about critiquing your work as a means to make faster progress with your art.

Apr 08, 2024