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If you aren’t currently offering photo album options to your clients, then you’re losing out on a huge source of revenue.
A high-quality photo album works as a family heirloom, and if you already have clients willing to spend their hard-earned cash on your photography then chances are they would also be willing to spend a little more on a photo album they can pass down from generation to generation.
The problem is that a lot of photo albums are cheap and poorly made, and if you’re going to try and upsell your clients then you want a photo album they will find valuable.
So, here are some important questions you should ask yourself when you are trying to pick out a photo album manufacturer.
Editor’s Note: I get many questions from other photographers about what bindery I recommend for photo albums. That bindery is QtAlbums. This company has impressed from moment one with their extensive line of high-quality products and top-notch customer service. I use some of their products as examples in this article.
Are Various Sizes Available?
A good photo album is available in many different sizing options. While a 12x18 photo album may work for a lot of your clients, you could be losing out on sales if you don’t offer smaller sizes for clients that don’t want a large-format album.
QtAlbums features a range of photo album sizes, from 4x4 inches to 12x18 inches. This way parents of a recent graduate, for instance, can purchase a photo album of their senior’s portraits that they can proudly display as a centerpiece in their home, and also give a smaller copy to their kid that they can store in their college dorm room, as well as gifting smaller purse-size copies to grandparents, aunts and uncles.
My clients love variety, and being able to offer them a photo album that comes in various sizes makes them feel like they are more in charge of their experience.
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What Materials are Used?
The reason you can tell when a photo album was purchased from a bargain-basement website is because they look and feel bargain basement.
I think one of the most important photo album features is the paper your photos will be printed on. QtAlbums uses premium papers such as Fuji DPII photographic paper or acid-free Cotton Rag fine art paper to ensure your photos look as good in print as they do on your screen.
If you purchase a cheaply made photo album with subpar materials, the pages will soon be filled with fingerprints, but if you purchase a photo album from QtAlbums, the superior surfaces tend to be fingerprint-resistant to keep the images on the pages the star of the show - not fingerprints! Check out the AriaBook for a great example of classic beauty meeting durability.
I really think that the material your photo album is wrapped in is the first hint that speaks to the quality of the photos held within.
You want to offer your clients quality leather or cloth bound photo albums, which is exactly why QtAlbums offers dozens of genuine leather, vegan leather, linen, silk, and velvet cover options.
Can the Album Be Paired With Other Products?
This is another problem I frequently encounter when photographers try to sell photo albums to their clients. It’s a good idea to offer complementing products in addition to photo albums to round-out the package.
For example, some clients might want a matted fine art print to display on their desk or wall. Others might like an engraved wooden USB drive to digitally store their photos. Still others might want an album box that makes their new photo album feel that much more special.
Again, QtAlbums delivers on all fronts. With the ability to add beautiful, bespoke photography products to go along with your album order, you can create a truly unique experience for your clients - and one that will keep them coming back to you for future photography needs.
You’ve already done all the hard work in finding clients and taking their photos; let QtAlbums’ products help you make the best of those memories for your clients.