Pricing digital files

7 years 4 months ago #505632 by Mocattle
I've been doing photography for about four years but seriously pursued freelancing this last year. I'm trying to decide what I should charge for digital files. I primarily market prints to my customers but as everyone knows, digital files for social media, etc are becoming more and more popular. 
I have three different areas where I market digital files:
-family, senior, etc portraits
-magazines 
-farms and businesses for advertising and marketing

Currently, I charge $125 for a business license which gives rights to use the photos for any business or marketing purpose in any distribution channel. The only thing they can't do is reprint the image.
I charge $100 for a personal license which includes 10 digital files. If customers purchase $250 or more in prints, they get digital files free. 

I know I'm on the cheap side of pricing and I'm planning to adjust my rates at beginning of the year, I'm just having a hard time deciding what is a fair amount and don't want to spike prices on repeat customers who are used to these numbers.
Any input on what an appropriate price range would be and how to I increase my rates without making a huge jump and scaring off repeat customers?

Thanks


,
7 years 4 months ago #506251 by albinpix
The answer is contingent on factors like how much your annual salary happens to be and what sort of time you're going to devote to to each file. I don't do a whole lot of commercial work myself, but I'd suggest doing a bit of research online on how others are pricing their files.


Photo Comments
,

817.3K

241K

  • Facebook

    817,251 / Likes

  • Twitter

    241,000 / Followers

  • Google+

    1,620,816 / Followers

Latest Reviews

The Leica SL2-S is an attractive, premium mirrorless camera with photo and video specs that are sure to impress. And with the legendary Leica name, you know this camera exudes quality!

Mar 26, 2024

The Sigma fp L is a compact full-frame camera with a 61-megapixel sensor, 4K video capabilities, in-body image stabilization, and weather-sealed construction. What’s not to like?!

Mar 19, 2024

The Canon 1DX Mark III is a big, burly professional camera packed with top-end features. Is it worth the investment in 2024? Find out in this detailed review!

Mar 04, 2024

In the OM-1 vs OM-5 debate, which camera comes out on top? Though they’re different cameras for different purposes, comparing them head to head clarifies which is best for your needs.

Mar 01, 2024
Get 600+ Pro photo lessons for $1

Forum Top Posters

Latest Articles

Time management is a critical skill to master when you’re a photographer. But how do you get the most out of the limited time you have? Check out this guide to learn a few tricks!

Mar 27, 2024

The Leica SL2-S is an attractive, premium mirrorless camera with photo and video specs that are sure to impress. And with the legendary Leica name, you know this camera exudes quality!

Mar 26, 2024

Opening a photography business means undertaking various photography marketing strategies to promote your work. But you don’t want to do the same old thing - try these unique ideas!

Mar 22, 2024

The Canon EOS 80D might be a few years old, but it’s nevertheless a quality camera to invest in as a beginner or enthusiast looking for a mid-range DSLR with tons of lens options.

Mar 22, 2024

Wedding consultations are a critical part of a wedding photography gig. It’s when you learn about the couple and their wants, and present them with how you will meet those desires.

Mar 22, 2024

If you're looking for the best metal print of 2023, you'll find it from Artbeat Studios. After months of testing, Artbeat Studios beat out the competition!

Mar 21, 2024

Getting the best video shots on your camera or smartphone requires you to understand the fundamentals of composition and video editing. It helps to have the appropriate gear, too!

Mar 20, 2024

It’s easy to lose your inspiration behind the lens, especially as a beginner. These creative photography projects can help inspire you to try new techniques and improve your photos.

Mar 20, 2024