Are Canon lenses white because of branding?

7 years 6 months ago #497883 by KENT MELTON
Remember when Apple iPod came out and while everyone else had black head phones, Apple went with white?  That was for branding.  So that they stood apart from the crowd.  

Is that what Canon is doing here as well?  They are white for branding purpose?  


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7 years 6 months ago #497902 by Dan Spade
Could be, thought it was to keep internal heat down


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7 years 6 months ago #497916 by ThatNikonGuy
It is to keep the lens temps down 


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7 years 6 months ago #497987 by PhotoViking

ThatNikonGuy wrote: It is to keep the lens temps down 

Yup; white doesn't heat up quite as fast as black.
And although Canon does have quite a lot of black lenses on offer I doubt that they mind the "branding" by their white series......

Festina lente!
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7 years 6 months ago #497989 by effron
Canon claims its for heat dissipation, but I'm not buying it...(pun intended). If you were shooting only in Death Valley in July, it might make a half degree difference. Its for the glamor, like the gold stripe on a Nikon its a premium lens....

Why so serious?
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7 years 6 months ago #498028 by ThatNikonGuy
It's all for branding and marketing purpose.  


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7 years 6 months ago #498106 by Vahrenkamp
+1 marketing 


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7 years 6 months ago #498208 by Screamin Scott
An answer from a photo.net thread  back in 2003 
"The whole white deal started because with the early fluorite super telephotos, the lens elements could begin to shift considerably. You'll notice that with almost any lens infinity isn't one set point and that you can go "beyond infinity." This too makes up for thermal expansion because infinity can creep away under heat and the slight range in "infinity" on the lens is meant to allow you to still focus out there.Canon kept the white also partially because the materials in a lens, glass and support materials, expand at different rates so even with non fluorite elements it in theory should help. It trickled down to some other lenses like the 70-200 2.8 mainly because that's a relatively large lens as well."

Scott Ditzel Photography

www.flickr.com/photos/screaminscott/

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7 years 6 months ago #498642 by KENT MELTON
Ok, much clearer now.  Thanks!  

So didn't Nikon jump on that band wagon?


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