Real Estate photography pricing?

3 years 4 months ago #533239 by Alvin K
Hey PT,

Can you help me with how to establish pricing for Real Estate photography?  How did you come up with what you are charging?  I've been trying to come up with pricing all weekend and can't seem to nail this down.  

Help please. 

Alvin


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3 years 4 months ago #533242 by Screamin Scott
Check local photogs as pricing will vary according to locale...

Scott Ditzel Photography

www.flickr.com/photos/screaminscott/

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3 years 4 months ago #533244 by Ruby Grace
Look at what your competitors for your area are charging  ;)

Canon EOS 5D Mark II, 17-40mmL, 24-105mmL, 100-400mmL, 300mm f/4L IS, Sigma 12-24mm, 430EX, Extension tubes
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3 years 4 months ago #533249 by Alvin K
Will do, some of them don't list their pricing.  Seems rather odd to me.  I would expect all clients want to see pricing up front.  


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3 years 4 months ago #533253 by icepics
Get on asmp.org or PPA and look up their pricing guides. Photographers are charging for their time, equipment costs, their skills and ability, and all the time spent learning and practicing to get good enough to become a professional photographer. That's why I think it can be challenging to determine pricing for creative work.

As Scott said it varies depending on where you live. Pricing is usually in a range so you probably won't start out at the higher end but going as low as all the amateurs with cameras and facebook/craigslist photographers probably won't be worth your time. You need to be good enough to be competitive and charge the going rate. 

It would probably help to start networking with other  pro photographers in your area. You'll also need to learn how to do contracts, how to license usage, etc. Develop a business plan.

Sharon
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3 years 4 months ago #533264 by Alvin K
So helpful, thank you!!


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3 years 4 months ago #533319 by Greg Friedman
There's really not a short answer.  You'll want to do a competitive analysis for your area, keeping in mind photographers experience, then benchmark your experience with theirs and come up with pricing.  


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3 years 4 months ago #533462 by Richard K Photography
All good advice.  There are some example price sheets out there, but I wouldn't pay much attention to them, unless they were pulled from your area. 


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