Did Lexar go out of business?

5 years 6 months ago #605328 by Jorge Abril
Did I hear this right?  

I've been shooting with Lexar cards now for a number of years and my buddy just told me today that they closed retail locations or shut down Lexar all together last year?!  

HUH?


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5 years 6 months ago #605337 by Randy Shaw
Looks like it:

"Lexar memory cards have been a staple of the storage industry for over 20 years, but that time seems to be  coming to an end  as parent company Micron announced earlier this week that it’s discontinuing retail operations.

According to Micron’s statement, the company is killing the retail memory division to focus on “increasing opportunities in higher value markets and channels.” However, Micron said that it’s also looking into possibly selling all or part of the Lexar brand, so it might not be the end of the line for Lexar flash drives and SD cards just yet. The official blog post mentions that Lexar will continue to offer support for the transition, so you’re covered for now when it comes to whatever flash storage-related woes you encounter."


www.theverge.com/circuitbreaker/2017/6/2...-sd-shut-down-micron


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5 years 6 months ago #605382 by effron
Its too bad, and more evidence there's more to business than just producing a good product....

Why so serious?
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5 years 6 months ago #605492 by Stacy Craig
OMG, didn't know this.  I have 2 of their SD cards!  


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5 years 6 months ago #605562 by effron

Stacy Craig wrote: OMG, didn't know this.  I have 2 of their SD cards!  


They won't stop working.....:P

Why so serious?
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5 years 6 months ago #605571 by Ozzie_Traveller

Phil from the great land Downunder
www.flickr.com/photos/ozzie_traveller/sets/

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5 years 6 months ago #605583 by Baydream
Lexar decided to drop SD cards for other ventures. However, some Lexar execs launched a new card company ProGrade.

www.dpreview.com/news/1862849911/ex-lexa...-why-you-should-care

Shoot, learn and share. It will make you a better photographer.
fineartamerica.com/profiles/john-g-schickler.html?tab=artwork

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5 years 6 months ago #605766 by Overread
First I heard about this, surprising!


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