Will you send pricing to client before meeting them?

4 years 3 months ago #671211 by Sharna Lee
When a potential new client is adamant about sending pricing before you have met them, will you send the pricing?  

I'm finding about 40% of these sort of people don't sign up with me which is nearly double of what it normally is.  

I'd like to know what is your policy when dealing with people calling in asking for pricing?


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4 years 3 months ago #671225 by effron
Things have changed since I did this for money, but no I would have never just priced a product. There's more to it than just buying some prints, no?

Why so serious?
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4 years 3 months ago #671226 by garyrhook
Charles Lewis has free webinars that discuss this, and some useful advice for working your way around it. In a nutshell:

Step one is to get the person on the phone.
Step two is to engage them to find out what problem they're trying to solve.
Step three is to understand what is most important to them about getting photos of their family.
Step four is to communicate to the customer how you can capture memories and provide products that they'll treasure for years.

In other words, you have to engage the potential client and sell them on the experience right away. You're not selling photos, you're selling your skill.

If you have an inquiry that absolutely refuses to engage on a personal level (i.e. not texting or email) then they're not your client, right? In which case, send them on their way, and no loss to you. You've not wasted your time on a lead that wasn't going to pan out anyways, since they were just a price shopper.


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4 years 3 months ago #671242 by Nikon Shooter

Sharna Lee wrote: … what is your policy when dealing with people calling in asking for pricing?


If they ask, they should know. They mainly want to make sure
they can afford your fee or compare it with what they have got.

Most of my client are corporation in manufacturing, cultural, and
others and the only private jobs I take are with people working
for them or within them. Fees are not so much a problem but high-
er quality is required.

Light is free… capturing it is not!
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4 years 3 months ago #671286 by Tim Dordeck
I agree with all of the above.  Really it boils down to being able to read the client for that first engagement.  Meaning, in Kenny Rogers words, "You got to know when to hold them, and know when to fold them".   Like already mentioned, if the client is corporate or someone that just needs to know if they can afford you, you'll want to get pricing to them.  However the others, you need to check out the reading that Gary mentioned so you can build that relationship, and build trust.  Which will support a higher premium you may be charging.  


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