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What started as a joke about a world where data is currency is now a real-life vending machine that dispenses cup of noodles in exchange for Instagram selfies.
The machine, invented by the people over at Foodbeast, directs customers to take a selfie and upload it to Instagram with a personalized hashtag.
The machine, which they call a Dream Machine, "will check to see if you obeyed its online noodle dispensing protocols, and give you your noodles if you followed correctly.
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The machine will be in malls in Las Vegas and throughout California and also contain prizes more expensive than cup of noodles like video games and gift cards.
Via The Takeout