learn and explore 119

Learn & Explore Series Episode 119

"Printing on Glass"

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Did You Know?

We recycle all our glass. We go very far out of our way to do this – it’s purely on our own terms. It costs us time, money and energy. To date we have recycled 34,000 pounds of glass – that’s about the equivalent of over 75,000 beer bottles worth.

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Did You Know?

“A picture is only worth like 4 or 5 words, if no one ever sees it.”

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Did You Know?

If you don't have a cool photo to upload but you still want a Fracture we have a curated collection of art and photography available to order as beautiful glass prints.

Special Thanks to
Industry Expert: Abhi Lokesh
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Questions covered in the above interview:

  1. Let’s start off with the very basics: what is Fracture?
  2. As you know, we love jumping in the wayback machine, so take us back to the day that you decided to start this company. What was the original inspiration for doing so? (Establishing your “Why”)
  3. When you launch a new company, you have a certain targeted audience or avatar in mind? Can you explain who that person is here?
  4. What makes Fracture different from other ‘on glass’ printing companies out there?
  5. How does glass prints compare to metal prints?
  6. Can you expound a little on the process of printing to glass?
  7. What do you feel is the leading attraction for this style of printing?
  8. Talk to me about how you hang these prints on a wall?
  9. I have to ask you,… these prints look gorgeous. What is the number one feedback your customers are saying about your glass prints?
  10. One question I’m sure you get asked frequently is how durable are these prints?
  11. What sizes do you have available? Any plans to add more sizes?
  12. Can these prints be hung in areas with high humidity or outdoors?
  13. Walk me through the process, a photographer would take when ordering one of these?
  14. Let’s talk about shipping. I’m sure you have this process nailed down; can you share with the listeners how you are able to minimize damaged prints from shipping?
  15. Hot seat question! What is the one word that you feel best describes these prints?