learn and explore 54

Learn & Explore Series Episode 54

"What You Need to Know About Mobile Marketing"

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Did You Know?

Mobile marketing will grow 3700% in the next two years.

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Did You Know?

92% of consumers use their smartphone to locate a local business.

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Did You Know?

Approximately 57% of Americans own a smartphone and spend an average of 2 hours per day on their mobile devices.

Special Thanks to
Industry Expert: Don Prentice
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Questions covered in the above interview:

  1. What are the benefits of mobile marketing for a professional photographer?
  2. Don’t I need a custom app and isn’t that expensive?
  3. Do I have to create a mobile version of my current Website?
  4. I have an extensive email list that I have built over the last few years. How does mobile marketing work with my email list?
  5. Won’t developing and managing a mobile marketing program take too much of my time?
  6. Is it possible to concentrate mobile marketing to my local market, so I’m not spending money reaching potential customers I can’t serve?
  7. What kind of content works best in the mobile marketing environment?
  8. How can I use mobile marketing to generate leads and ultimately land new clients ?
  9. Shouldn’t mobile marketing be measurable and how can that be done easily?
  10. Should a mobile marketing program be integrated with my social media sites/pages?
  11. What are QR codes and should they be a component of a mobile marketing program?
  12. How important is it to include a special offer in my mobile marketing?
  13. What do consumers think about receiving text messages from a photography business?
  14. What are some of the common pitfalls of mobile marketing?
  15. Should I contract with a third-party vendor to help develop a mobile marketing program and are there any that specialize in helping professional photographers?