Learn & Explore Series Episode 54
"What You Need to Know About Mobile Marketing"
Did You Know?
Mobile marketing will grow 3700% in the next two years.
Did You Know?
92% of consumers use their smartphone to locate a local business.
Did You Know?
Approximately 57% of Americans own a smartphone and spend an average of 2 hours per day on their mobile devices.
Questions covered in the above interview:
- What are the benefits of mobile marketing for a professional photographer?
- Don’t I need a custom app and isn’t that expensive?
- Do I have to create a mobile version of my current Website?
- I have an extensive email list that I have built over the last few years. How does mobile marketing work with my email list?
- Won’t developing and managing a mobile marketing program take too much of my time?
- Is it possible to concentrate mobile marketing to my local market, so I’m not spending money reaching potential customers I can’t serve?
- What kind of content works best in the mobile marketing environment?
- How can I use mobile marketing to generate leads and ultimately land new clients ?
- Shouldn’t mobile marketing be measurable and how can that be done easily?
- Should a mobile marketing program be integrated with my social media sites/pages?
- What are QR codes and should they be a component of a mobile marketing program?
- How important is it to include a special offer in my mobile marketing?
- What do consumers think about receiving text messages from a photography business?
- What are some of the common pitfalls of mobile marketing?
- Should I contract with a third-party vendor to help develop a mobile marketing program and are there any that specialize in helping professional photographers?
