- Why Have Photo Albums for Sale?
- Hardcover Photo Albums
- Leather Photo Albums for Sale as Wedding Product
- Metal Cover Photo Albums
- Pricing Your Photo Albums for Sale
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As working portrait and wedding photographers, you can offer extra value to your clients and add some profit to your bottom line by including photo albums for sale as part of your options or packages. Photo albums are a step above photo books for high-quality, artful presentations.
We will examine some differences and advantages of the 3 types of photo albums for sale that you can obtain from Adorama’s fine printing company, Printique. The three types of premier photo albums for sale from Printique are leather photo albums, hardcover photo albums, and metal cover photo albums.
Table of Contents:
Why Have Photo Albums for Sale?
What should photographers have photo albums for sale? As stated at the start, offering photo albums for sale accomplishes two big things. It provides your clients with what will be perceived as extra value from you being their photographer. That will almost automatically lead to referrals and return business.
Secondly, you give yourself the opportunity to create an extra income source from the work you already did for your clients. It is a simple process to upload images and tweak the design template, Printique is doing the rest of the work out of images you already spent time on processing.
Third and fourth reasons are to use for in-house self-promotion or advertising and as a cross-selling idea. Cross-selling is another easy method for increasing your profit. Any of your fine images, of any type, can go into photo albums for sale. A beautiful Metal cover album of your landscape or fine art images might interest any of your portrait or wedding clients as they visit your home office or studio.
Hardcover Photo Albums
What are the differences between hardcover photo books and hardcover photo albums for sale? Premium materials, mostly. Printique also makes photo books which can likewise be used for cross-selling, advertising, and adding to a package, since they are extremely high-quality.
The premium aspect of photo albums comes in art from the page design in addition to the top-notch materials used. The pages of a Printique photo album have a substrate between both sides, which are already fine photographic paper. This substrate adds thickness and durability to the photo album, the pages hardly flex or bend at all.
Having hardcover photo albums for sale of your best work is one excellent way to tap into the possibilities these fine products give us as professional photographers.
Leather Photo Albums for Sale as Wedding Product
Perhaps the most no-brainer thought I had today is that wedding clients are the perfect target for having leather cover photo albums for sale. Honestly, I can’t remember ever having a wedding photography customer not want a nice album, even those with simple, low-budget affairs!
Photo books and photo albums go hand-in-hand with delivery of your finished wedding images. The heirloom look and feel of a fine leather, well-crafted photo album filled with your excellent photographs of their special event is a nice upgrade from the standard styles of photo albums.
One way to look at it is this: They spent lots of time and effort, and probably a substantial sum of money setting up their once-in-a-lifetime event. You spent lots of time and effort making sure you had the right shots, post-processed to virtual perfection. Don’t skimp on the final thing!
Couples married for decades still pull out wedding albums to gaze at and recall the specialness of the occasion, leather photo albums give your client that opportunity to own their own heirloom keepsake.
Metal Cover Photo Albums
The metal cover photo albums for sale from Printique are a new idea for me, but one that I absolutely love. I already print metal prints of my best work like there's no tomorrow (selling lots of them, too!), so I’m going to be taking full advantage of the cross-sell opportunities that having my own metal cover photo albums for sale will supply.
Some of my current clients might like upgrading their photo books of our sessions to a metal cover album. It is a good idea to present the idea, show them a sample, and then let them decide which options to pick.
Pricing Your Photo Albums for Sale
Pricing your photo albums for sale might cause some anxiety for photographers starting out with these upper-end photo products, but there is a simple formula to use. Take the cost of the album production from Printique, add in a prorated figure for your shooting and post-processing time, and then add to those how much profit (percent or dollar amount) that you desire.
That’s really how simple pricing of high-end photography products such as enlargements, photo albums, or specialty processes can be. Seriously, if they are paying what you’re asking for your fine work, they won’t be put off by the prices of your beautiful photo albums for sale.