Are you looking for a way to add more profitability to your photoshoots? A layflat photo book from Photo Book Press is one way you can do that!
What is a layflat photo book? What other easy-to-provide products can you offer to your clients? Let’s find out in this layflat photo book buyer’s guide.
Table of Contents:
- Layflat Photo Books
- How to Make Profit from Layflat Photo Books
- Hardcover Photo Books
- Softcover Photo Books
- Customized Acrylic Prints
- Custom Wall Calendars
- Cards & Invitations
- Recommended Photography Gear
Layflat Photo Books
What is a layflat photo book? Well, you already know what a photo book is and how they are a better way to showcase your work than a photo album. Photo books look great - seeing your images bound into a professionally produced book is a real treat.
The difference with a layflat photo book is how the book looks when it’s open. Many books curve their pages up from the spine towards the edges as you open them, and it gets even more pronounced when you’re at the beginning or the end of the book.
Layflat photo books do just what that description sounds like. The book is designed and bound in such a way so that the pages don’t curve up from the spine. Instead, the special binding gives an undistorted view of each image printed in the book.
How to Make Profit from Layflat Photo Books
The layflat photo book is good for your own photography business self-promotion with all sorts of image ideas, such as fine art landscapes, astrophotography, black and white photos, macrophotography, architectural images, and so forth.
Another way to make money from a layflat photo book is to give your clients the option to get the photographs you shoot for them in book form. A layflat photo book makes a nice wedding album or an album of family portraits. Really, any photography job you do for someone could also have a photo book as an extra add-on.
Learn More:
- What to Look for When Ordering a Photo Book
- Personalized Photo Books and Three Other Top Photography Gifts
Hardcover Photo Books
While the layflat photo books will probably be the premier choice for you and many of your clients, there are options for adding extra sales for your profitability and extra value for your customers with other products.
Photo Book Press makes hardcover photo books in several sizes printed on high-quality photo paper. You can add an image to the front cover or customize it with a title or logo.
Softcover Photo Books
The least expensive photo book option is a softcover book.
These are also printed on high-quality photographic paper and can be customized in any number of ways. This is a nice option for wedding photography clients that want to share their special day with family and friends. You might even want to include a number of these in a package deal you offer.
Customized Acrylic Prints
Acrylic prints really make your images stand out as wall art. Available in sizes from 6X6 square all the way up to 20X24, you can add personalization and can also print them as double or quadruple photo layouts. This is a great add-on for family portraits as well as weddings and other special events.
Custom Wall Calendars
Wall calendars are fun to give as gifts, and you have the advantage of being able to pick up to 12 of your (or your client’s) favorite images to use as the customized pages. They are inexpensive enough to allow a profitable markup for your business.
Cards & Invitations
Whether wedding invitations, graduation or birth announcements, or holiday greetings, selling your images as greeting cards and invitations printed on card stock is useful for your customers and can add small bits of profit to your bottom line.
Keeping costs on this product low is a good idea, since it can work as a form of advertising for you as well, with a number of people that aren’t your clients getting a view of your work.
All of these ideas, from layflat photo books to small greeting cards, are excellent methods for giving you increased advertising exposure and for adding extra profit for your photography business.