If you're a wedding photographer, I don't have to tell you that it is an extremely competitive industry.
That means you have to work harder than ever before to set yourself apart from all the other photographers in your area.
If you don't, it will be hard for your business to survive.
But if you find ways to be unique and offer gorgeous products to your clients, you'll have a solid foundation for establishing long-term success.
With that in mind, I'd like to offer up a few product ideas that will help you establish a reputation as a top-flight wedding photographer.
To illustrate each point, I've selected one of the incredible photography products from nPhoto, one of the best manufacturers and suppliers of professional photography products in the world.
Let's get started!
I had some friends get married not that long ago, and we got together for the first time a few days ago to have dinner.
They brought their photo album to show me, and I was stunned at the poor quality of the product.
That got me thinking just how important it is for wedding photographers to have a high-quality line of photo albums to offer their clients.
Not only does a great photo album impress your clientele, but it's also a wonderful way to market your photography.
After all, the more impressive the photo album, the more likely friends and family will ask, "Hey, who was your photographer?!"
Additionally, if you offer albums by nPhoto, you have all sorts of options for up-selling add-ons.
That includes additional photo spreads, customized covers, and different paper options to match your style and your client's expectations.
Additionally, nPhoto photo albums are elegantly bound, preserving the story of the wedding day and the most cherished moments in an easily accessible and highly stylish album.
My friends' wedding album was "fine" at best - certainly nothing I'd offer my clients.
Don't make the same mistake. Offer your clients the best quality photo album from nPhoto!
Earlier, I noted that one of the most valuable features of a photo album is the opportunity to up-sell with various add-ons.
One of the most beautiful add-ons nPhoto offers is their album box.
With an album that's so well-made, you don't want it simply sitting out on a shelf to collect dust or risk that someone might accidentally knock it to the floor or spill something on it...
An album box provides protection to the album but does so without hiding the beauty of the album.
nPhoto album boxes are a sophisticated way to present an album, with styling that matches the photo album for a perfect pairing.
Not only that, each box is handmade and tailored to fit the specific photo album it's designed to hold for a fits-like-a-glove result. Your clients can even customize the cover options to complement the album it holds.
In other words, an album box isn't just a functional tool but a gorgeous addition to the photo album experience as well.
Living in the digital age as we do, your clients will expect not just hard copies of their images but digital copies as well.
But rather than dumping their photos onto the cloud for them to download later, why not present their digital files in the same beautiful, refined way as you do with a photo album or album box?
nPhoto offers 8GB, 16GB, 32GB, and 64GB USB drives that are presented in a USB box that can be personalized to fit the client's tastes.
Add a cut-out window on the cover to show off a favorite image, add text to the USB box cover, and personalize the box with leatherette or textile finishes.
In other words, you can actually make something of a show out of presenting something as impersonal as a flash drive - all handmade and built to look every bit as impeccable as the photo albums nPhoto creates.
Complete Album Set
If you really want to impress your clients, nPhoto's Complete Album Sets are certainly the ticket...
These sets combine the previous three elements - a photo album, album box, and USB - into one elegant package.
So, not only can you impress your clients with a handmade, layflat photo album, but you can also offer them a matching album box and a USB drive and USB box as well.
This is a great option for clients that want a showstopping package to show off their wedding photos, and it's an ideal option for you because the sheer beauty of these products together allows you to command a higher price for the product.
Again, you have all sorts of customization options available so you can tailor the design of the complete album set to your client's needs.
And once they see the final product, they will no doubt be impressed by your images and by the way that they are showcased in the album set.
Triplex or Parent Album
For the special people in your clients' lives - parents, grandparents, friends, and so forth - a full-on photo album of the wedding might not be in the cards.
That's why nPhoto's Triplex is such a great product.
It allows you to challenge your artistic eye and storytelling ability by selecting three of the most critical images from the day to capture and retell the unforgettable experience of the wedding.
Covered in leatherette, the Triplex has the same level of elegance and sophistication as nPhoto's other products. And since it can be folded up or unfurled, it can easily be displayed on a dresser or bookshelf.
This is an ideal up-sell product, or you can offer it as part of a larger package or even as a complimentary gift to your clients.
Another excellent up-sell or complimentary gift idea is nPhoto's Parent Album.
Like the Triplex, the Parent Album is a great way to share the memories of the day with the parents of the happy couple, but without breaking the bank.
These layflat mini albums are a perfect complement to the full-sized photo albums mentioned earlier and give the parents of the couple a beautiful and easy way to recall the best moments of the big day.
Like nPhoto's other products, Parent Albums can be customized to suit your client's taste for an elegant, consistent look with the overall product package.
For the most special prints from the wedding day, ensconce them in a high-quality photo box that has the same level of craftsmanship and beauty as the rest of the photography products you offer your clients.
An nPhoto Image Box is a perfect keepsake that has a textile cover with the option to add laser etching and text to the cover for personalization.
Inside, the box holds up to 12 horizontal or vertical images that are printed on Fujicolor Crystal Archive Digital Paper - the same paper that nPhoto uses for the pages in their photo albums.
In other words, this isn't just a plain box to hold photos...
Instead, it's yet another opportunity for you to impress your clients with a product that has impeccable build quality and gorgeous details that they are sure to appreciate.
Best of all, you can mix and match these items to build custom packages for your clients.
Like I said in the introduction, in today's world, it's more important than ever to stand out as a photographer.
By working with nPhoto, you can do just that!