Anatomy of a Great Photo Album
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If you've been a professional photographer for any amount of time, you know that not all photo albums are made alike.
That being the case, you need to be very selective when you choose a company to handle your photo album needs because if you choose wrong, it could cost you business.
But, if you choose right, you could grow your business with one of the best marketing tools available - word of mouth.
Think about it...
Your gorgeous photos presented in a gorgeous photo album, which your clients share with their friends and family.
Your clients rave about their wedding album, causing their friends and family to ask where it came from.
And with that, you get a referral!
Given the sheer power of photo albums to generate business, let's have a look at the anatomy of a great photo album.
Editor's Note: The example albums used in this article are from nPhoto, the largest printing lab in Europe that has a reputation for making the finest quality photo albums on the market. If you want to impress your clients with the very best, check out nPhoto's line of photo albums today.
A Great Photo Album is Hand-Crafted
Artwork by Luke Woodford
You know the saying that you can't judge a book by its cover?
Well, that might be good life advice, but for photo albums, they're judged first and last from the outside-in.
That's why it's imperative that you give your clients something that starts off with a bang, continues to impress throughout, and leaves them with their jaws on the floor when they close the back cover.
nPhoto has perfected the art of making hand-crafted photo albums.
Artwork by Luke Woodford
In fact, they have seven different photo album collections, giving you and your clients tons of choices for a beautifully crafted album that their family can enjoy for generations. That includes the stunning Acrylic Prestige Collection albums, shown in the images above.
Sure, you can get cheap photo albums printed yourself, but you have to ask yourself, are your clients' memories only good enough for something cheap?
Of course not!
Put their memories where they belong - in a showpiece photo album that's built by hand. Trust me, you won't regret making that decision!
A Great Photo Album Has Practical Style
Naturally, a professional photo album is one that will stand the test of time.
Here again, nPhoto photo albums have you covered.
In addition to being handcrafted, their albums feature Noritsu HD Silver Halide printing technology, which directly exposes the images onto the layflat pages of the album.
Not only does that create a beautiful photo display that's easy to view on layflat pages (as shown above), but it also makes for a practical keepsake that your clients can enjoy for a lifetime.
Speaking of a lifetime, nPhoto's albums come with a lifetime guarantee. Talk about peace of mind!
But trust me, you don't have to worry about clients calling five or ten years down the road complaining of an album that's falling apart.
These albums use 800g/m2 paper that's available in silk or metallic. That means the paper is thick and durable while making for an elegant display for your client's favorite photos.
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A Great Photo Album Has the Capacity to Tell a Story
The images you create are sure to tell an impactful story.
But it sure doesn't hurt to put those images into an album that is able to help you tell a comprehensive, moving story with your images.
Sometimes, this means having a few poignant, powerful images. Other times, it calls for an in-depth, immersive journey through a moving experience that features a large number of images.
In this way, the very best photo albums are those that have the versatility to handle any kind of story with just a few pages or a whole bunch.
With nPhoto albums, clients can choose between a dizzying array of spreads - from just five to 35.
That equals 10-70 pages full of images of their favorite memories...
If you ask me, that's more than enough leeway for you to present your client with a comprehensive visual story!
A Great Photo Album Gives You Options
Speaking of versatility, the last criteria for a great photo album is the ability to make it distinct with a healthy amount of design add-ons.
nPhoto ticks that box, giving you the ability to choose from countless designs and add-on options.
That means that each album you order from nPhoto can be as distinct as you want - even if you choose the albums from the same collection.
This is key because as the saying goes, no two people are the same, nor are their memories.
Having the ability to customize the albums you present to clients allows you to give them something that suits their specific taste and style.
If I haven't convinced you of the value of providing top-notch photo albums to your clients, then by all means check the Learn More links below to see nPhoto's line of photo albums and other photography products.
As I said in the introduction, word of mouth is one of the most effective marketing tools to grow your business.
And trust me when I say that if you want to get your clients talking, offer them nPhoto photo albums as part of your product line.
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