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These days, being solely a photographer is becoming less and less common.
That means that to keep up with the times, photographers need to embrace videography and incorporate it into their service offering to their clients.
But taking up videography isn't just about giving your clients more options; it has plenty of other benefits for you and your business as well.
Let's review a few primary reasons why videography is important for every photographer.
Creating Videos is a Creative Challenge
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Even though photography offers an abundance of creative possibilities, you can still get stuck in a creative rut from time to time.
And when that happens, videography can help you extract yourself from that rut...
That's because videography is an entirely different creative process than photography.
Creating videos not only helps you see the world in a different way, but it also helps you figure out how to capture moving and dynamic imagery rather than simply static images.
Challenging yourself to master videography not only expands your skill set and allows you to explore the world of creating videos, but that knowledge and experience can also help you change the way you approach photography, too.
Video is a Great Way to Make Your Portfolio Better
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Yes, you should include video in your photography portfolio...
It's simple - by having videos embedded in your portfolio, you give potential clients a much more dynamic view of the work that you do.
On the one hand, you can use final cut videos to give potentials clients an idea of what you can do behind the lens of a video camera.
On the other hand, video gives you a chance to go behind-the-scenes and allow people to explore how you work with clients, what your workflow is like, and how you go about creating beautiful photos and videos.
Even better, having video in your portfolio shows potential clients that you aren't just a one-trick pony. Instead, you can demonstrate an ability to be their photographer and their videographer.
Besides, there is a strong trend toward video being used in online marketing, so if you want to engage with potential clients in the most salient manner, video is a must.
Video is an Excellent Means of Marketing Yourself
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Business experts all agree that one of the keys to growing a successful photography business is finding a way to differentiate yourself from the crowd.
What better way to do that than with video?
Sure, your photos should be able to stand on their own, but in a sea of photographers, finding "the one" often comes down to things like your personality, the way you engage with clients, and so forth. And video is ideal for conveying those traits to potential clients.
What's more, video is the ideal medium for demonstrating your expertise in various realms of photography.
You can create quick how-to tutorials for beginner photographers, do behind-the-scenes videos that explore how you go about a photo shoot, or post your final products to YouTube or Vimeo to show the world exactly how good of a videographer you are. Truly, the possibilities are endless with video!
Make Creating Epic Videos an Easier Process
Of course, saying that you need to incorporate video into your workflow is really easy, but often creating videos is a much tougher task.
Though programs like Final Cut Pro, Premiere Elements, and Premiere Pro offer an incredible variety of tools and functionalities for photographers that want to get involved in videography, these programs are both expensive and complicated to learn.
And let's face it - when you're in the business yourself, time is something you definitely don't have!
That's why a video maker like Kizoa is such a genius idea...
Kizoa has been around for the better part of a decade, and in that time, they've grown into one of the best video makers out there.
The Kizoa platform is both web-based and available in a free iOS app (shown above), and offers all the tools you need to create professional videos and do so in short order, too.
You can add music and text, create beautiful transitions to move seamlessly from one scene to another, and even start your project with a pre-made template.
Think about it - the combination of one of Kizoa's professionally-designed video templates alongside all the functionalities of the platform offers for maximum customization of your videos. Meaning, you can become a master videographer in no time. See what I mean in the video below:
Kizoa offers plenty of other goodies, too!
You get cloud storage for securely storing your video and photo files. You also get UHD video editing functionalities.
You can even create photo collages and ecards using Kizoa!
But best of all Kizoa is easy on your wallet because it starts at just $30. That's a one-time fee, so there are no pesky subscriptions that you have to renew every year.
Kizoa's handy iOS app can also help you can create and edit videos on the go, making it even more practical for you to create breathtaking videos.
In other words, Kizoa is the ideal business partner that allows you to expand the services you offer to clients while giving you an easy way to improve the marketing for your business. All without breaking the bank!
What's not to like about that?!