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Whether you make jewelry by hand or have a collection of vintage barbie dolls, Etsy is a great place to sell your goods, and although they are well-know and have a great community, success doesn't always come easy. But one thing you can do to improve sales is to show off your items with great photography. Products on any website are easy to pass by when the photo of said product is low quality and poorly lit. Having high quality photos on your site tells the consumer that you are professional about your business and your work.
Just Add Light
Basically, the more light you have the better. Too many photos are shot in dim light, and this can be a real deal-breaker when it comes to finely-detailed products such as jewelry. You don't need a studio to get well-lit photos. Just find a bright part of your home and set your camera on a tripod. If that doesn't work, grab a couple of lamps. For smaller items, you can set up a couple of desk lamps on a table and used printer paper to diffuse the light.
Avoid Auto Flash
If you're comfortable with using off-camera flash, by all means, do it, but avoid using any built-in flash. Front directional lighting is usually very unflattering and light fall off causes the things closest to your camera to be very bright and the background to be very dark. Plus, flash can add an unsightly glare to reflective objects which blows out any details in that area.
Use Clean Light
By using clean light I mean avoiding mixed lighting conditions. Your kitchen counter might seem like a great place to photograph your goods because of all the light coming in through the windows, but when natural light and artificial light mix, the results poorly portray the item your photographing. Make sure that all of your light sources are the same. Some large items may have to be photographed outside, and this is fine. But if you're shooting indoors, make sure your light sources are the same color temperature and that you have the correct white balance set. White lights are preferable, but any lights will do so long as they are consistent.
Shoot on a Plain Background
You want your customers to focus on the products you're selling, not your cat licking itself in the background. For larger objects, clean off a table and throw a solid colored tablecloth over it. If you can, shoot against a bare wall. For smaller objects, you can use a solid colored shirt or a textured cloth as a background.
Model the Product
If you're selling any type of clothing or wearable accessory, model it. Your customers will want to know what a piece of clothing looks like when it's worn. It gives them an idea of the general fit and size of your items. Ask your friends if they'll help you out by wearing some of your products while you take photos of them.
Shoppers want to see detail in the items they're looking for. This is particularly important when selling online because your customers can't pick up the item and look at it. You have to provide them will all the angles and details that they'll want to see.
Image credit: elnur / 123RF Stock Photo
Written by Spencer Seastrom