Hiding behind the computer
Mistaking social media for a sales platform
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I’ve noticed social media isn’t always popular among photographers. There is absolutely no doubt that it can be a valuable way to promote your business, yet there are many photogs who think of it as yet “another thing I’ve got to learn to be successful”. While it isn’t an imperative, it certainly is recommended to have social media skills. Many make the mistake of considering social media as a direct marketing and sales platform. This is a wrong approach and most of the times it leads to a series of mistakes. Here are three of the most popular mistakes made by photographers when it comes to social media.
Sitting behind a computer enables you in a lot of different ways. However, if you truly want to be good at networking, and if you want to build strong contacts and relationships, you need to take everything to real life. That means establishing real life meetings and getting together with people. Sure, it’s not always possible, especially when your contacts are from a different city. But spending time with the people you connect with online, in real life, can greatly benefit your professional relationships.
Some of the main strong points of social media lie in the possibilities of developing your personal brand and channeling your ideas. In the best case scenarios, when you have enough followers, you can even close a sale or two. Announcing a new concept or a wedding package should be considered an event and thus given the proper importance. However, doing it a few times a day, each day, is nothing close to being an event or anything special. Maybe just something annoying for your followers. Sharing your work or interesting information in a quiet, subtle way will make you visible in the right way over time. If you make the fact that you are out there hunting for clients obvious, you have failed to begin with.
Regularly posting your work, links or whatever0 on your Facebook and Twitter accounts doesn’t qualify as social media. In order to be socially active, commenting, sharing and referring your contacts is necessary. Your influence will increase proportionally with the number of people you introduce to each other. Understanding this type of influence is critical. You might be great at it in real life and not know it. Or you might have had trouble being outgoing in the real world, but there is no reason why you shouldn’t be a “social animal” online. A lot of people aren’t willing to take the time to invest in the kind of influence and visibility that comes with actual interaction. Still, they seem surprised that social media isn’t bringing them any work and, in fact, isn’t really working for them at all.