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Nobody likes to talk about their fears. It’s a natural thing to want to keep them as hidden as possible, no matter what they are related to. In any photography community it’s no different. Photographers have their own fears, both as professionals and as human beings. Some face them and overcome them, others are being led by their fears. What are some of these fears? Take a look bellow
Fear of high prices
It’s probably normal to be afraid of setting a high cost for your work. It might get you thinking that you won’t have any business at all. I also think it’s harder for creative professionals to put a price tag on their work. No matter what you say, selling your talent is different than selling anything else. But the fact is, you do have to make live, pay rent, taxes, eat and so on. All those costs have to be included in your price. Whether you like it or not, you have come up with some costs that will satisfy you and your clients.
Fear of specializing
This particular fear comes out in the beginning when you know you are good enough to make money from photography, but you don’t know exactly how. You have no idea what works best, so you advertise yourself as a multi-talented photographer, capable of photographing anything from fashion collections to baby showers. This kind of approach might work for a short while, but you will soon realize where the majority of your sales are coming from, and it is then that you will have to let go of you fears and specialize on that one thing.
Fear of investing
Whether it’s money in gear, time, or anything else, growing a photography business takes sacrifice and investment. Financially it can be really challenging, especially in the first days. Gear is expensive and even if you know your way around any kind of camera, you still have to provide top-quality for your clients. Money in advertising is also an important investment. If you choose not to invest money in Google and Facebook ads, there are plenty of free ways to promote yourself, but they will usually translate in a lot more time spent. Manage your investments wisely. It’s ok to fear them, but it’s also important to be aware that without them you won’t survive.
People tend to exaggerate a lot when fearing rejection. I mean this about everything, not just photography. Anyway, you might be afraid of not getting a good contract from an ad agency, or not signing with an important client. Rejection and failure are always around the corner so you might as well learn to live with them. If it happens it happens and so be it. Move on to the next possible opportunity and hope for the best.