The first answer to that question is probably very near at hand, or in your hand – a smartphone and a tablet. Not only do you have at least one of each (and probably almost everyone you know), but by the end of 2014, 1.76 billion people worldwide (or just less than 25% of the global population) will own and use smartphones, which is a 25% increase over 2013. By 2017, more than one-third of all humans will use smartphones. The US will surpass the 50% penetration mark during 2014 and Canada during 2015, as will 13 other countries: South Korea, Australia, Japan, Norway, Sweden, Finland, Denmark, Netherlands, UK, Germany, Italy, France and Spain.
Almost half of all Americans will use a tablet monthly during 2014, with a forecasted growth of 11.3%, from 132.2 million for 2013 to 147.2 million for 2014.
The second answer is that almost 75% of smartphone users in the US are younger than 55, with 80% among adults, 18–24; 79% among adults, 25–34; 69% among adults, 35–44; and 57% among adults, 45–54. These are the prime target audiences for your photography business, whether you specialize in senior high school portraits, proms, weddings, family portraits, pets, etc.
The third answer is that mobile advertising is forecasted to increase 75.1%, to $31.45 billion, during 2014, which will be almost 25% of all global digital ad spending. By 2018, mobile advertising will triple the 2014 total, at $94.91 billion. In addition, the current estimate is that there will 10 times more mobile data traffic by 2019. What this means is that consumers are choosing mobile as the preferred channel for making purchases of everything…and that includes the photography products and services you offer.
The evidence is clear that failing to use mobile marketing to promote your photography business is similar to failing to bring multiple memory cards with you to every shoot – you can’t do your job successfully without it!
The Right Tool for Today’s Photographer
The immediacy of mobile marketing is one of its greatest strength for photographers. With your own mobile app, you can easily update its content wherever you may be and at any time of the day, so your market can see your latest work and special offers. The real-time environment of mobile marketing also leads to quick decisions and actions by your customers. Approximately 70% of mobile searches result in Website actions within one hour of the search. Mobile allows you to accept orders from your clients’ mobile devices immediately, and pass those orders to any third party vendors just as quickly.
Customer engagement is one of the most important concepts of mobile marketing and social media. Consumers are hungry for information and guidance from those they perceive as experts and thought leaders. Mobile puts the power of that engagement in your hands continuously, allowing you to provide tips and ideas via Facebook, Twitter and other platforms as well as promoting your latest blog posting. Photographers have a significant advantage over many other businesses and advertisers because consumers are more likely to make a purchase of a product or service when seen in video. Your DSLR is also a video camera, so you can create and upload video segments on the fly. In addition, mobile video will increase from 53% of all mobile traffic during 2013 to 69% by 2018.
Consumers also respond to the convenience of mobile marketing and engagement. ComScore research found that 46% of consumers are less likely to shop competitors when using a company’s mobile app. It’s critical, therefore, that you have an attractive, easy-to-use mobile app for your photographer business, so when your clients access it, they’ll have no reason to visit any other.
Professional Photographers of America supports the importance of mobile marketing for professionals:
“One important part to add to your photo business' marketing is mobile marketing. Mobile marketing is quite the buzzword these days. Mobile marketing is vital, and keep in mind that a client searching for you on a mobile device behaves very differently than one that found you on a traditional website. Mobile marketing is truly the next frontier; so don't delay. Develop your own mobile marketing plan today.”
You can realize all the benefits of a mobile app, created just for your photography business – and at a very affordable price – when you contact Ubookoo. This company is solely focused on helping photographers take full advantage of the mobile marketing revolution with a comprehensive selection of services that will give you a competitive edge for years to come.
You simply can’t afford to wait to drive your photography business’ revenues and future growth with the power of mobile marketing. Visit ubookoo.com today for complete information.