Whether you build your site from scratch or your hosting company provides you with a template, there is still design involved in creating your site. The things you will need to bring into your design is your studio information, images, branding, color, and of course your own style and personality. The actual design of your site could be predetermined by the template you choose and many templates are available in different color schemes. Or the site may be completely customizable so that you can change as much or as little as you choose. If you are new to designing a website, starting with an easy to build template is a good way to go.
Success Tip #1: Having a Website... What is Myth and what is Fact.
Since we are discussing photography websites, keep in mind that your portfolio pages carry a lot of importance because many times this is a potential client’s first exposure to your work. Images should be full of emotion and can have even more impact when shown with music. At MorePhotos we have included royalty free music in our Online Manager, for no additional charge. One of our great new features is slideshows timed to the music.
If you already have a logo for your business this is a good place to start with your site design. Your logo can give you a jumping off point as far as choosing colors and schemes. If you don’t have a logo yet, this is a good first step in defining your studio brand. If you carry the design choices of your website through to your packaging and paperwork, and you and your brand can become synonymous with each other in the eyes of your viewer.
Showing your personality in your site is key to connecting with your audience. Let viewers know a little about you and your passion for photography. If you aren’t exactly a wordsmith, enlist the help of a friend or invest in a professional to give you the best leg up on your new site when it comes to the text areas.
Writing by Michael Connors – www.morephotos.com