Over the years, wedding photography has become more competitive and it's now much more difficult to separate yourself from the mediocrity. The successful and seasoned wedding photography veterans know what it takes to step away from the pack. Here are a few secrets that they would prefer you not to know about. Learning and mastering these will get you closer to the top of the wedding photography food chain.
Let's start off with having the right specialty equipment. Think about all the weddings you have attended while not working. What stood out about each? I'm sure you have been to at least one wedding with a photo booth. From my experience, these can be the highlight and a way to have people talking about the wedding long after the band stops playing. What the pros don't want you to know is this is one item you don't want to skimp on. We recommend Snapden Photo Booths. Matter of fact, if you have not seen these, might I suggest you to take a look at these swanky master wedding tools here. They look great, and they're really easy to use by anyone. Having one of these is a fail-safe method of upgrading your wedding photography business and moving it into the premium category.
Next on the list is one that will make or break your wedding photography business growth projections. That of course is knowing and mastering the art of asking for referrals. Some love it, while others think it's a pushy habit. The truth is probably somewhere in the middle. There's certainly nothing pushy about asking a client to recommend you. If they're not satisfied with your work, they're not going to do it anyway. But the important aspect behind this method is an understanding of the fact that wedding photography, much like most businesses out there, relies on relationships. All of your business contacts have the potential of connecting you with other clients. Seasoned pros know this and it's one of the tactics behind their success. To make it easy for everyone to understand, it doesn't matter if you're super talented if people don't know about you. Ask your clients for referrals and you'll start seeing progress in no time.
Last but not least, pro wedding photographers don't want you to know about fast delivery. Every wedding photographer has a deadline in the contract, one that both parties agree on. The key to rapidly becoming popular and getting those referrals mentioned above is to deliver faster than expected. As soon as the party is over, and sometimes even before, people start asking for the photos. The psychological reasons for that are beyond me, but it's a truth of life and you probably know the feeling yourself if you've been a guest at weddings in the past. A lot of photographers like to take time with the editing and that's because it isn't an overnight process. Surprising the newlyweds however will bring you a lot of positive feedback and while it might be a little extra work, it's totally worth it.
As a final thought on these secrets of the pros, it's best to give yourself some time to adapt them to your business model. Adding a Snapden Photo Booth to your list of services will immediately boost your business, but developing a habit of asking for referrals and optimizing your workflow for quicker delivery could take some time. Be persistent, dedicated and patient and the results will show.