- The Adobe Photoshop Lightroom CC Book for Digital Photographers
- The Adobe Photoshop Lightroom CC / Lightroom 6 Book: The Complete Guide for Photographers
Adding metadata to your photos might not be something in your top priorities when it comes to editing, but it can help you in any unexpected situations where copyright is threatened.
First of all, what is metadata? It's basically descriptive data that is included in digital image files. It contains information about color depth, image resolution, file size, f-stop, shutter speed, focal length, ISO speed creator and copyright information.
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All this can be used for various proposes. Adding metadata to all your photos will help you organize and find them easier, which will ultimately speed up your workflow.
As a photographer, you want to make sure your work gets seen by as many people as possible. You also want to make sure you get credit for it, especially if you're a talented artist whose work gets liked and shared a lot. Metadata will help you keep credits and let everyone know who the author is. If you're a wedding photographer for example, your contact info and website will be stored in every picture you give to the newlyweds, and each time they share those photos that information will pop-out, potentially bringing new visitors to your website.
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Google can also be of help because it lets users search for certain photos by their metadata. For example if I'm a client looking for a photo of an open road at sunset, I can tell Google to search for specific images using metadata.
Adding it in Lightroom isn't hard at all and this tutorial from Phlearn will teach you everything you need to know.