Personalizing the Process and Offering Special Products Will Help You Generate More Business
Photographers are a dime a dozen these days. We’re everywhere, offering all kinds of services and products that just about every other photographer offers. Standing out from the crowd takes a lot of time, patience, and work, including branding, advertising, and competitive pricing.
But if you want to increase your revenue without spending a lot of time or money, consider adding a personalized touch to your sales pitch and offer products that set you apart from all the other photographers in your area.
Get Personal
One of the best ways to get more business is to put your contact list to good use. You should get the email address of every customer that hires you. That way, you can send them personalized emails. For example, send a follow-up email asking your client how they’ve enjoyed their photos a few weeks after you’ve delivered them. Not only does this show that you’ve got an interest in how they like the product, but it also indicates that you care about them as customers and as people. Personalized service like that certainly sells.
Another avenue you can take is to send emails to clients to let them know of a special you have or to inform them of a new product or service you will soon offer. For example, if senior portraits are something new for you, go through your contact lists and send an email to each client that has a high school-aged child. Just planting the seed that you now offer a service they will soon need can get you more business as well.
Offer Special Products
Another great way to generate more business is to offer your clients special products that other photographers may not yet provide. For clients that have recently gotten engaged, include an optional “Save the Date” card as part of their package options. For clients with children, offer fun photo cards to announce the birth of a child or to invite people to a birthday party or graduation. You can even provide a line of thank you cards, recipe cards, and other photo note cards to fulfill just about any need.
The nice thing about offering products like these is that you can tap into another realm of income. Often, people will go online and create these products on a website, so why not offer them the convenience of adding these items to your list of offerings?
If you think it’s difficult to do, you’re mistaken! Plymouth Cards offers all of these items and more. With a wide variety of quality products, Plymouth Cards can help you take your business to the next level. Give your customers the option of ordering photo note cards or wall decor, holiday themed cards, or any number of custom projects, and you’re sure to see repeat business time and again.
You can even order custom photo cards that have your business information printed on them. Use them as a business card or insert them into your clients’ photo packages so they can easily contact you later on. They might even share them with friends and family as a means to refer more business your way!
Conclusion
No matter which products you choose to offer, giving clients additional options above and beyond their photos is a smart choice for any photographer that seeks to boost their bottom line. And, when combined with a personalized approach to your advertising and marketing, you’re sure to see more business. These methods work to retain current customers and draw new ones in as well, so what are you waiting for?!
“May 16, 2015 our first son came into this world. My wife and I are hooked on keeping family stocked up with photos of our precious little boy. First crawl, first step, first birthday (coming up!) and so forth. Our process is simple: we print the photos, place in one of the Plymouth Cards (color determined if I sent or my wife sent) and place in the mail. Relatives have a card that serves as a frame too! What I personally enjoy about these cards is that they are made right here in USA and are made from recycled paper. Green company! Thank you Plymouth Cards for such an awesome product!” - Alex Schult President/PhotographyTalk