How This Mini-Millionaire Used YouTube Channel to Make $22 Million
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Screenshot from Ryan ToysReview video on YouTube
Most 7-year-old boys spend their time harassing their sisters and digging in mud, but this 7-year-old was YouTube's highest-paid star in 2019.
Ryan ToysReview, a YouTube channel with over 18 million subscribers, stars 7-year-old Ryan doing what kids do best, playing with toys.
Screenshot from Ryan ToysReview video on YouTube
"Unboxing videos," a recent YouTube phenomenon which features YouTube stars unboxing new products like makeup, tech, and, you guessed it, children's toys, produce a ridiculous amount of ad revenue.
In the example of Ryan ToysReview, most of Ryan's subscribers are children themselves.
All his videos feature are him unboxing new toys and then reacting as he plays with them.
Presumably, his parents photograph the entire thing and upload it to the channel. Although, with how tech-savvy kids are nowadays, it wouldn't be surprising to find out he does this too.
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Most of Ryan's $22 million per year is from ad revenues because of the young median age of his viewers. 15 percent of this money is put into an account for him once he hits adulthood, but it looks like this $22 million per year is in for a huge jump next year because Ryan just launched his own toy line in Walmart.
If you're looking to get your own kid into the business, watch one of Ryan's videos to experience the joy that apparently sells so well.
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Via Forbes