Growth in U.S. Digital Camera Market Tied to Popularity of Super-Zoom Lenses, Wi-Fi Connectivity and Interchangeable Lens Camera Systems
Sales reports from two independent market analyst firms confirm that 2011 was a negative year for U.S. digital camera sales. The NPD Group’s data reveals an 8-percent decline and International Data Corporation (IDC) a 15-percent decrease to 31 million units. First-quarter 2012 sales weren’t much better, according to an NPD Group spokesperson.
Both firms indicate that smartphone and tablet sales, such as the iPad, led to fewer purchases of compact cameras. The flooding of major manufacturers’ factories in Thailand and the earthquake and tsunami in Japan also contributed to a lack of supply.
The company’s analysis for the remainder of 2012 predicts that bridge cameras with 20x or larger zoom lenses will lead the way as well as these and compact cameras with more advanced features. The hottest trend that is already evident during the first part of 2012 is consumers’ preference for cameras with Wi-Fi connectivity. IDC also projects that mirrorless, or interchangeable lens, cameras will double their growth during 2012, because of their smaller size, many DSLR features and more affordable pricing.
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