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Are you sick and tired of traditional photography marketing strategies that have stalled out and aren’t bringing in new clients? Are you seeking creative, outside-of-the-box ideas to help grow your photography business? If so, you are in the right place!
This photography marketing guide will explore unique ways to attract new clients and lift your bottom line. We’ll discuss techniques like collaborating with others, showcasing your images on outdoor metal prints, creating a YouTube channel or podcast, and more.
That said, keep reading to discover five innovative photography marketing ideas that will boost your business's exposure and revenue!
Check out the video above by Matthew Anderson to learn some marketing strategies for 2024 that could help you grow your photography business.
Table of Contents
- Collaborative Photo Projects are Excellent Photography Marketing
- Use Outdoor Metal Prints as Photography Marketing
- Boost Your Marketing With Pop-Up Photo Exhibitions
- Community Engagement Events for Photography Marketing
- Start a Photography Podcast or YouTube Channel
- More Photography Marketing Ideas
- Recommended Photography Gear
Collaborative Photo Projects are Excellent Photography Marketing
Photo by filmstudio via iStock
Collaborating with others within your community on photo projects is a great way to market your photography business. Some examples of people and groups you can partner with include local businesses, organizations, artists, and other photographers. This could involve showcasing their products, services, or artwork through your photography, creating mutually beneficial marketing opportunities.
Alternatively, the internet and social media provide endless opportunities to partner with people and companies around the globe. Specifically, Instagram and YouTube are wonderful tools for raising brand awareness. Furthermore, if you have a large following on social media or are considered an “Influencer” within your niche, you might even be able to land paid partnerships.
Use Outdoor Metal Prints as Photography Marketing
Another way to market your business is to transform your images into beautiful outdoor metal prints and publicly display them. This could be in front of your home or studio, in parks, outside your favorite cafe, or anywhere around town. One important thing to remember is that if you wish to display your metal prints off your property, you always need the landowner's or city's approval.
Outdoor metal prints are ideal for art, signs, logos, photo exhibitions, window displays, etc. With that in mind, Shiny Prints is a terrific place to order high-quality outdoor metal prints. They are an online printing company that is a leader in the HD metal print industry and specializes in indoor and outdoor prints.
Their outdoor metal prints are printed on durable Chromaluxe EXT panels, which are resistant to water, wind, scratches, chemicals, and graffiti. Moreover, they are available in sizes up to 48” x 96” and are backed by a three-year warranty, so you can complete your orders confidently and worry-free.
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Boost Your Marketing With Pop-Up Photo Exhibitions
Photo by SeventyFour via iStock
There’s no questioning the importance of having a strong online presence in today’s digital world, but that doesn’t mean you should completely abandon physical prints. Organizing pop-up photo exhibitions and galleries around town allows you to reach a different audience and attract clients separate from those who typically browse social media and photography blogs.
Local venues such as restaurants, cafes, boutiques, and community centers are wonderful places to host pop-up exhibitions. In addition to the photography marketing exposure you will gain, you can also sell your prints—so it’s a win-win scenario!
If you can, we highly recommend being present at your pop-up events. When clients see the face behind the images and connect on a personal level with the photographer, they are more likely to make purchases or contract your photography services.
Community Engagement Events for Photography Marketing
Photo by SolStock via iStock
Hosting fun photography events with your community is also an amazing way to connect and engage with photography enthusiasts around you. Ideas for community engagement events for marketing that will help grow your business include photography workshops, photo walks, conferences, and festivals.
These events will not only give you a chance to show off your photography knowledge and display your photos but also foster an invaluable sense of community around your brand. That network and community create a buzz around your business and lead to word-of-mouth referrals, which convert into clients more often than online referrals.
Start a Photography Podcast or YouTube Channel
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Keeping up to date with popular trends is another way to give your photography business a marketing advantage in today’s cut-throat economy. Two of those trends are podcasts and YouTube videos. We promise you this: if you aren’t starting a podcast or YouTube channel, you will fall behind because your most successful competitors are!
There are two goals for both of these photography marketing strategies. The first is to raise awareness for your business and reach a wider audience of potential customers. Second, you want to provide valuable content to engage and educate your audience, establishing you as a thought leader in your field (the photography or videography industry).
Studies show that people who trust you are likelier to buy your photography products or hire your services. Ideas for your new podcast or YouTube channel include photography tips, tutorials, behind-the-scenes insights, and interviews with industry experts.
More Photography Marketing Ideas
Photo by MStudioImages via iStock
Those five original photography marketing ideas can help you attract more customers and earn more money, but they aren’t the only ways. Check out the list below for more photography marketing inspiration.
- Run photography promotions and giveaways.
- Give talks in local schools and universities.
- Offer something of value for free to grow your email list.
- Donate prints to a charity auction.
- Be a guest on someone else's podcast or YouTube channel.
Recommended Photography Gear
Disclaimer: Our articles might have affiliate links and the occasional sponsored content, but don't sweat it – if you buy something, we get a little kickback at no extra cost to you, and we only hype products we truly believe in!
Learn More:
- How Do I Make My Photography Business Profitable?
- Photography Business Tips: 4 Things to Do Before A Photo Shoot