How to Build Wedding Photography Packages

Running a wedding photography business is hard work, but the rewards are worth the effort. By “rewards,” I’m talking about the satisfaction of creating a special memory for someone, plus the profit we can make from doing so.

Building wedding photography packages for your clients is a key factor for both types of rewards. Wedding photography packages can come in various styles, complexities, and price points.

Let’s look at how building your wedding photography packages can benefit you and your wedding photography customers.

What Are Wedding Photography Packages?

Package deals exist everywhere in retail, and wedding photography packages follow the same general ideas as other retail packages. Instead of pricing everything separately, groups of items and services are lumped together, and the pricing is considered favorable for both you as the wedding photography business and the buyer.

Wedding photography packages fit this niche of photography services rather well since you offer both a service and a final product of physical goods. The service is you as a photographer being on hand to record their momentous event and possibly other times as well.

The physical goods are photography books, enlargements, and other printed photography items. There can be a lot of variations of packages as you decide what you want to provide as printed photography and how much time you’re making yourself available for things other than the wedding and reception.

Complex and Simple Wedding Photography Packages

The simplest wedding photography packages could be just the event, a short time at the reception, and an awesome photobook. More complex wedding photography packages can add engagement portraits, bridal boudoir photography, extra photo books for other participants, and video recording.

For each of these package deals in wedding photography, you want to make it attractive to the couple to opt-in for them. This means making the prices favorable so they would consider upgrading to a higher-end package. It also means ensuring the physical photo items are of the highest quality possible.

Pricing is important to make these packages worthwhile to you and your clients. For instance, if you regularly price an engagement portrait session at XX dollars and a simple wedding with a photobook at YY dollars, instead of merely adding XX and YY, you would come up with a new price lower than the added-up prices.

This increases the likelihood that the client will choose to have both things done, thus increasing your overall monetary value. With the package pricing, the client may pick both things. So, even though you lose a little bit of profit for each item or service, you have an overall gain as they spend more money, giving you more profit.

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Partnering with Others for Wedding Photography Packages

Partnering with other businesses related to yours is an excellent way to drum up extra business, thus gaining additional profits. Some ideas you could flesh out for your wedding photography business are partnering with a florist and having wedding packages that include each other. A wedding planner can also be a perfect business partner for wedding photography.

You will want to have everything down in writing - a signed contract or business agreement - so no one loses financially or doesn’t fulfill their end of the bargain. For some wedding planners, this contracting is a matter of course, but you will want to know exactly what you’re getting out of the deal and what you’re expected to provide.

High-End Printing for Wedding Photography Packages

Whether the pricing and complexity of your wedding photography packages are on the higher or lower end of the budget scale, giving clients the absolute best physical photography items is paramount.

This means using a great printing company. Consider it as another aspect of partnering with other providers. Saal Digital is one of the best printing companies for any photography business, but their specialty book products are tailor-made for wedding photography packages.

You will provide physical prints such as canvas or acrylic enlargements and photo books for almost all wedding photography customers; it’s pretty much a given that the client wants something tangible and beautiful to have afterward. Weddings are just that special.

Saal Digital makes so many fantastic types of prints and products, plus they have great professional service options that you are likely to use exclusively for your wedding photography packages. They’re just that good!

A Professional Line Photo Book and their Handcrafted Premium Gift Box will become the centerpiece of any of your photography packages. Using them together as the basis for a package deal of deliverable items is smart thinking.

Using a Saal Digital Professional Line Photo Book to deliver their wedding photographs gives the client the best possible physical presence of their images. Some of the things that make one so special are the acrylic photo front cover, panorama pages, lay flat binding, and heavy page stock in various finishes. Hands down, this is the best photo book line for wedding photography packages.

You could pair that book with the Hand-Crafted Premium Gift Box that can hold the book or individual photo prints. You can tailor the Gift Box to your business needs and the client's wants. Cover or boxtop options include an acrylic photo like the photo book or a specialized logo on your choice of material.

These products are hand-crafted and made with high-end materials by superbly trained craft artisans. They do not disappoint at all! In fact, these two items can make your wedding photography packages stand out from other wedding photography businesses in your area.

More To See Regarding Wedding Photography Packages

Besides the two items discussed above, you should check out all the fantastic photography products Saal Digital makes. Saal Digital has the photography printing solutions you need for outstanding quality products, from photo blocks to super-sized metal and fine art paper enlargements.

Search through our previous articles on PhotographyTalk for more about partnering for business success, how to start up a wedding photography business, and gear reviews of the cameras, lenses, and accessories you want as a photography professional!

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