How to Get Photography Clients to Come Back for More

Article: main image URL: https://static.photocdn.pt/images/articles/2023/09/12/How_to_Get_Photography_Clients_to_Come_Back_for_More.webp
Article: description: Part of running a successful business is building relationships with photography clients who keep coming back over and over for your services. Use this guide to learn how to do that!
0
1

Photo by Ugur Karakoc via iStock

Referrals and repeat business are an important part of the success of many types of photography businesses. How to get clients for photography in the first place can prove challenging; how to get photography clients to come back for more is easy by comparison. 

So, let’s examine some steps we can take to ensure repeat business and also the related topic of how to get more photography clients.  

Table of Contents:

The Importance of Growth in Business

Photo by Caiaimage via iStock

Outside of government contractors, it’s a rare business that can survive off of one client. As a photography business, we also won’t generally be able to stay afloat due to selling one image, though kudos to those lucky few!

Growth is important to businesses of all types. A photography business has much in common with other types of businesses. A photographer grows their business by following sound business practices. 

Brian Tracy has a great YouTube video on strategies to help your business grow. It works for all types of businesses:

Having your photography business on a sound footing is a key component for business growth. Knowing how to get photography clients is a vital part as well, so let’s get into that subject now.

How to Get Photography Clients

Photo by LuckyBusiness via iStock

How to get photography clients to come to you or choose your photography business from online listings has a simple truism at the core of the answer. The truism is: You can’t be found unless you’re seen.

So, how to get seen is an important question to answer. Ways to be seen include having a website, being active on social media, forming networks of businesses, and displaying physical enlargements of our photography. 

When we display our photography for in-person viewing, we want to show our work in the best light possible. High-end prints such as the Metal Prints, Canvas Prints, and Velvet Fine Art Prints from Pure Art Printer satisfy this desire.

Of course, none of these display methods, online, virtual, or in person, will do us much good if we don’t use them as a promotional tool. We have to say something or somehow make it obvious how the potential client can either buy our art or hire our services.

A good method for how to get photography clients to pull the trigger on making a decision to buy your stuff or hire you is to make packages of items or services (or both) to offer to the clients. A package puts together several different items or services at a specific price point, making it more likely that you’ll get higher profits for extra work or sales.

How to Get Photography Clients to Return

Photo by PeopleImages via iStock

Once you have those package deals set up, it actually makes it easier to get your clients to return. Keeping the client’s contact information lets you email, call, or text new sales incentives to them at a later date.

Giving them a deal makes a previous client more likely to come to you for something new. Some thoughts that can make how to get photography clients to come back for more are to contact them on the first anniversary of their wedding if you’re a wedding photographer. 

Or the start of a new school year for portraits of children. These are just two specific ideas. The return business ask can work for all sorts of different styles and genres of professional photography.  

How to Get Photography Clients to Give Referrals

photo by ohmygouche via iStock

A great way of how to get photography clients to give referrals for you to their friends is to offer an incentive for that referral. You might want to create some sort of coupon code that can be added to your communication with the existing client.

Sending a thank you note, either by snail mail or email, is one method of how to accomplish this. You might even send a small physical print as an incentive for gaining new sales from the previous photoshoot or booking a new session.

Maintaining Client Relationships

Maintaining client relationships is as easy as giving them the best quality in the first place and then making it a simple task to have them come back for more. More prints, another photo session, a referral for a new client, all of these are methods of how to get photography clients to add to your bottom line.

When your original prints are super high quality, like the fine art, metal, or canvas prints from Pure Art Printer, you make it an easier way how to get photography clients in the first place and then how to get them coming back again and telling others about your photography business.

In this article, we used several examples relating to pictures of people, such as wedding photography or portraiture, but the same principles will also work well when adapted to other photographic genres, such as landscape, nature, or fine art images.

How to get photography clients in the first place and then have them come back or refer additional customers is not an effortless task, but it’s easier than we might think at first. Try out these ideas for your own photography business!

Recommended Photography Gear

Learn More:




Business Builder Tips

Not sure how to take your camera, your skills, and start charging for it?

Take our Business Builders Course and join the photographers who have fast tracked their learning by uncovering the secrets to setting up a successful photography business in just 30 short days.

Not a Member? Join Today