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Running a photography business can be a rewarding and exciting adventure, but at the same time, we understand that it can be challenging to get your name out there and attract clients. There has never been more competition in the photography industry, so knowing how to properly market your business is essential in today's competitive landscape.
That’s why we wrote this guide on how to promote your photography business. Here, we’ll share five tips designed to help you reach a wider audience, generate more sales, and, ultimately, grow your business. You’ll learn the importance of creating a strong online presence, the one of the best places to print your images, and more.
Whether you're just launching your photography business or looking to take it to the next level, these expert tips will help you and your work get noticed and attract the clients you deserve. With that said, it’s time to dive in and learn how to promote your photography business like a pro!
Table of Contents
- How to Promote Your Photography Business: Advertise for Free on Social Media
- How to Promote Your Photography Business: Build a Professional Website
- How to Promote Your Photography Business: Create a Mailing List & Send Out a Newsletter
- How to Promote Your Photography Business: Showcase Your Work as a Beautiful Print
- How to Promote Your Photography Business: Work With Your Local Community
- Recommended Photography Gear
How to Promote Your Photography Business: Advertise for Free on Social Media
Photo by 12963734 via iStock
The meteoric rise of social media over the last decade has absolutely transformed the way many photographers do business. Whereas in the past, you had to promote your photos in physical ads, today, you can share your images with millions of people with the click of a button. Better yet, it’s free!
Running an effective social media campaign is critical for any small business today. One great way to do this is by staying on top of current trends and jumping on them early. For example, short and vertical videos are all the rage today. The best social media platforms for photographers are Instagram, TikTok, Pinterest, and YouTube.
How to Promote Your Photography Business: Build a Professional Website
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Having a professional-looking and easy-to-use website is another superb way to promote your photography business. Online sales now account for over a third of most small businesses' total sales, emphasizing its importance. Thanks to resources like WordPress and Squarespace, you can build your own site or hire a professional.
Furthermore, there are tons of tools out there that allow you to easily add an online marketplace to your website. The majority of them will take care of all the printing, shipping, etc., giving you more time to create content and run your business.
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How to Promote Your Photography Business: Create a Mailing List & Send Out a Newsletter
Photo by Sergey Shulgin via iStock
One under-the-radar way to promote your photography business is to create a mailing list and send out a recurring newsletter. Whether they’re weekly, bi-weekly, or monthly, newsletters are a wonderful way to keep old clients (and potential new ones!) updated and in the loop about your business, discounts, etc.
Don’t be afraid to get creative with your newsletters, too. While the bulk of the information can be about you and your business, we also love to include fun facts, product recommendations, and shout out other photographers that inspire us.
How to Promote Your Photography Business: Showcase Your Work as a Beautiful Print
While technology and screens tend to dominate our daily lives today, there will always be a place for photo prints. Physical studios are a fantastic way to show off and promote your photography business. Don’t have a studio? No worries! Farmer's markets, art shows, and trade shows are also good places to advertise your photos.
The most important thing to remember when printing photos is you always want to work with a high-quality, reliable printer. One name that comes to mind is Artbeat Studios. They are an innovative online printing company celebrated for their premium prints, friendly/professionally-trained staff, and unbeatable prices.
They offer a wide range of products and services, like metal prints, acrylic prints, canvas prints, and paper prints. Additionally, they have special programs for business owners, such as white-label drop shipping.
Check out the video above by Artbeat Studios to see how quick and easy it is to customize and order gorgeous prints online.
How to Promote Your Photography Business: Work With Your Local Community
Photo by pixel fit via iStock
Finally, partnering with other local companies is a great way to promote your photography business, give back to your community, make friends, and find local clients. Whether it’s paid work or volunteering, every moment you are out in the public eye mingling with people helps your business grow.
While working with foreign clients and traveling all the time sounds like a dream, we prefer having a solid base of local clients. In our experience, they are more reliable, easier to work with, and provide more consistent work. Once you have that, by all means, go out and hunt for people in different locations.