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The most important method of how to impress a photography client is to provide excellent images or videos while acting in a manner consistent with professionalism. In other words, act like a pro and make the best images and videos you can. That will make a photography client happy.
Impressing a photography client or a potential photography client is just one small part of the entire process of being a professional photographer, but it’s an important part. So, here are a few ideas of how to wow a photography client.
Table of Contents
- Use Good Business Practices
- Photography Client Contracts Are Essential
- Look and Act Professional
- Provide Extra Value for Your Photography Clients
- Deliver Only the Best
- Photography Gear We Recommend
Use Good Business Practices
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When you first started working as a paid photographer, your primary concern was along the lines of “how do I find my first photography client?” But now that you’ve gotten a few paid gigs under your belt, you want to be able to either get them back for more or have them sing your praises to other potential photography clients. Or both!
A couple of basic practices work well for retaining photography clients or getting good references from previous photography clients, using a photography client questionnaire, and always having a photography client contract.
Your photography client questionnaire can be verbal, printed, or online. Its main purpose is to find out what they are expecting of you and what they want to end up with photographically. With that information, you have a good chance of pleasing your photography clients and maybe even WOW-ing them.
Photography Client Contracts Are Essential
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The photography client contract is perhaps the most important thing for you to do business-wise concerning photography. It provides a clear outline of what is expected from all parties involved and is also a form of protection, both for you as the photographer and for them as photography clients.
As a rule of thumb, I never perform any photo or video “work” without a contract. Even in those situations where money is not exchanged, such as volunteering for an event, a clear contract is still necessary to ensure that there are no surprises or unfulfilled expectations for anyone.
Included in the contract should be an unambiguous statement of compensation and delivered products. It can also spell out other things, such as your use of the images for self-promotion and if you want to be the only source of high-quality physical prints for the photography clients.
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Look and Act Professional
photo by nortonrsx via iStock
What does a professional photographer look like from the point of view of a photography client? How should a pro content provider act?
The venue, the type of photography, and the type of photography client are some of the variables involved in how we, as the photographer, should be attired. Using high-quality, good-looking accessory gear is always appropriate.
Showing up at a formal attire wedding in torn jeans and a camo vest may wow your photography clients in a negative way. For most events, blending in is important. For other types of shoots such as portraits, real estate, or advertising photography, you can take a look around at how local businesses operate in regards to your appearance.
Camera accessories such as bags and straps can help us present ourselves as the blend of artist and business person that professional photographers are. One of the best-looking and most useful brands for this is Holdfast Gear.
Holdfast Gear uses fine leather and other high-quality materials to make photography gear that is very useful and quite attractive. Have a look at one of my favorite camera straps, the Holdfast MoneyMaker camera strap, for instance. It comes in a variety of colors and finishes and is super strong and easy to use. Check out their bags while you’re there.
Provide Extra Value for Your Photography Clients
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The extra value you can provide your photography clients is more than giving extra prints or pics but rather providing them with an experience that makes them feel good and being completely comfortable during the photo shoot or the event.
When your photography client is completely comfortable with you and has total trust in your professionalism, then hopefully, all they remember is that you provided them with great photos with no fuss at all. Peace of mind really does go a long way towards wowing your photography clients in a good way.
Deliver Only the Best
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Only the best is a phrase every professional photographer knows very well. Because you can wow a photography client properly by delivering finished photos that need nothing else. You have long since given up on the thoughts of providing all of the images from a photoshoot “just in case.”
Your images are the important thing that your photography clients want from you. Delivering your well-crafted final images with complete professionalism is the best way of how to WOW a photography client.
Photography Gear We Recommend
- ND Filter Kit
- Peak Design Travel Tripod
- Canon EOS R5
- Canon EOS R6
- Acratech GP-SS Ball Head
- Canon RF 24-70mm F2.8 L IS USM
- Canon RF 85mm F1.2 L USM
- 5-in-1 Reflector Pack
- Peak Design Leash Camera Strap
- Wireless Camera Remote