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We understand that attracting clients to your photography business can be challenging, especially when starting a new business. Most small business owners typically go through the same struggles (including us) when looking for clients, but by sharing what worked well for us, we aim to help you grow your business faster and more efficiently!
In this article, we will share five marketing strategies for photography that helped us attract clients quickly. These strategies include marketing fundamentals such as knowing your audience, receiving positive client feedback, growing a photography network, starting an email list, providing high-quality products to your clients, and more.
Now, without further ado, it’s time to dive in and discover our marketing strategies for photographers that will expand your brand exposure, attract more clients to your business, and make you more money today!
Check out the video above by Matthew Anderson to learn how he started landing more photography clients thanks to increased marketing and advertising efforts.
Table of Contents
- Marketing Strategies for Photographers: Identify Your Target Market
- Marketing Strategies for Photographers: Strive to Get Client Testimonials
- Marketing Strategies for Photographers: Build a Strong Network of Collaborators
- Marketing Strategies for Photographers: Develop a Solid Email List
- Marketing Strategies for Photographers: Give Your Clients High-Quality Prints
- More Marketing Strategies for Photographers
- Recommended Photography Gear
Marketing Strategies for Photographers: Identify Your Target Market
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One of the first (and most important) steps any photographer needs to take is to identify his or her target market. Without a clearly defined audience, even the best marketing strategies for photographers will fail. For example, if you are a wedding photographer, focus on couples and advertise your company where they will likely see it.
Understanding your target market will help your marketing campaigns be more efficient, save you money, and, ultimately, attract more clients. Furthermore, those clients are more likely to spend more money, return as repeat customers, and recommend your products and services to others. This strategy is also known as niche marketing.
Marketing Strategies for Photographers: Strive to Get Client Testimonials
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We live in an extremely social culture and rely more than ever on recommendations and the opinions of others when making decisions. Think about the last time you visited a new restaurant or made an expensive purchase. What ultimately led you to make that decision? Chances are it was affected (whether you know it or not) by the opinions of others.
The same is true for your business when it comes to attracting clients. Therefore, getting as many client testimonials as possible is essential. Not only does it make people trust you more, but it can also help you rank higher in search results. Asking satisfied customers to share your contact information with friends and family is another great way to find clients.
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Marketing Strategies for Photographers: Build a Strong Network of Collaborators
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Building a network of other photographers to collaborate with is an effective marketing strategy, whether online or in person. Advantages of being part of a photography community include the fact that it’s easier to meet prospective clients, colleagues can share marketing strategies that worked for them, and the opportunity to collaborate on group photography projects with others.
You can meet thousands of photographers online in places like Facebook groups, photography forums, and Instagram. Alternatively, joining a photography club or class within your local community is a fantastic way to meet new photographers.
Marketing Strategies for Photographers: Develop a Solid Email List
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Email lists have become a core element of most companies' marketing strategies in recent years. They allow you to reach many people simultaneously instead of contacting each one individually. Better yet, since people chose to sign up for your email list, you already know they are interested in your products and services.
An excellent way to grow your email list is to offer every person who signs up a discount on their next purchase or something small for free (a " freebie "). A freebie can be anything from a short PDF guidebook you created to a free digital image download from your website.
Marketing Strategies for Photographers: Give Your Clients High-Quality Prints
The only way to guarantee your clients consistently receive high-quality prints is by partnering with a trustworthy and reliable printer. For us, the first name that comes to mind is Artbeat Studios. They are an innovative online printing company known for their high-quality prints, state-of-the-art printing technology, friendly/professionally-trained staff, and affordable prices.
We have worked with Artbeat Studios for years and have received nothing but positive feedback from our clients. Our favorite prints they sell are their Fine Art Paper Prints, but they also offer beautiful HD Metal Prints, Canvas Prints, and Acrylic Prints.
Moreover, all their products come with a 100% money-back guarantee, so you can shop confidently and worry-free. And if you run a photography business, you will love their lineup of premium services for business owners. These include White Label Dropshipping, Loyalty Pricing, and E-Commerce Integrations.
More Marketing Strategies for Photographers
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We firmly believe that implementing the five marketing strategies for photographers outlined above into your business is the best way to attract clients fast. However, remember that your results may vary since no two photography businesses are exactly alike.
Lastly, if you want to explore more ways to quickly attract photography clients, here are some other marketing tips for photographers:
- Create an SEO (Search Engine Optimization) friendly website and a strong social media campaign to grow brand awareness.
- Stay on top of the latest marketing trends to get a leg up over your competitors.
- Expand your client pool by signing up for freelance websites like Upwork, Fiverr, etc.
- Start a blog, YouTube Channel, or podcast for your photography business.
- Offer sales and run product giveaways seasonally to keep clients engaged.
Recommended Photography Gear
Heads up: Clicking on our affiliate links and exploring our sponsored content helps us at no extra cost to you, and we only recommend gear we're absolutely crazy about!