Sponsored by American Express and other major corporations, Small Business Saturday is also endorsed and supported by many small business trade associations, local Chambers of Commerce and many U.S. representatives and members of Congress. According to American Express, this promotion attracted more than 100 million shoppers during 2011’s Small Business Saturday.
The purpose of Small Business Saturday is to inform consumers about the small businesses in their communities and prompt consumers to consider shopping these merchants as an alternative to the big retailers and the crowded malls during the busiest shopping weekend of the year.
You can benefit by visiting https://www.americanexpress.com/us/small-business/Shop-Small/, where you’ll find free marketing materials to download and a free online advertising opportunity, if you are a qualifying small business. Virtually any local professional photographer is eligible, according to the fine print on the promotion’s Website.
The free marketing materials include online banners and logos to add to your Website, blog or your partners or vendors’ sites; signage to display in your place of business or at other locations in your community; and social media and email templates with suggested copy. In addition, you’ll receive two 11” x 17” promotional posters printed free at your local FedEx Office Print and Ship Center, which is another corporate sponsor of Small Business Saturday.
Then, click on the Free Online Advertising link, which will take you to a form to complete, including a place to add copy for a free personalized ad. American Express will then provide you with free geographically targeted online advertising that directs potential customers to your Website or Facebook page. You must register for the free ad by November 19, 2012.
Photo copyright PhotographyTalk member Pinang Vora
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