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Do your research.
Spend a bit of time searching the Web or other sources for corporate art consultant firms in your area or even in major cities. These firms generally welcome inquiries from all types of photographers because the consultants must have a diversity of images available to satisfy unexpected client interests or needs.
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Be active on social media.
Check these corporate art consultants’ Facebook pages where they often solicit photographers to submit their work or are looking for specific kinds of images. The photo that a consulting firm may need for a client may not be displayed on your Website, but if you respond to a specific request, you may have the exact image on your computer they are ready to buy.
Nikon D600 | Nikon D7100 | Nikon D800 | Canon 5D Mark III | Nikon D5200
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Create an email contact list from your research.
The upside of these corporate art consultants is that they are eager to see your work, so create and send regular emails to them with a few of your latest images.
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Give them something physical.
Although these corporate art consultants spend plenty of time viewing photographers’ Websites and checking emails and responses to Facebook-based requests, many of them love to receive a CD or portfolio. Often, it is much easier for them to refer to these submissions than sorting through all the emails they receive.
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Create excellent portfolios.
Most clients of corporate art consultants prefer to see prints of photos instead of viewing them on Websites. If you want to generate income from this niche market, then be prepared to have large to very large prints made (8.5” x 11” to 20” x 30”), and on high quality paper and presented in an unusual or high-end portfolio. Your portfolio should include 20 images at a minimum, so there is enough diversity. Don’t include too many, however, as clients may have a harder time distinguishing one from another.
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Consider a separate Website.
Corporate art consultants do accept online portfolios, but you may generate more opportunities from this niche market with a separate Website that is created just for it. It’s a good idea to present your images by category or even geographic area, as a corporation in the Mountain states is more likely looking for mountain landscapes than seascapes. Also, be sure your site is easy to navigate and projects your personality and style.
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How big can you go?
Nothing would be worse than to have a corporate art consultant want to buy one of your images, and then discover because of the camera you used or the way you shot it that it can’t be enlarged to the size needed. A high quality printing company is a necessary partner. It’s worth the money to have its technicians determine the maximum size prints that can be produced from your images, so you know that before soliciting corporate art consultants. Even though you may not be able to offer the largest print sizes, the maximum sizes you can offer are still desirable. If you want to offer very large prints, then consider renting a camera that produces an image that can be printed to those sizes.
Not only can corporate art consultants become a nice, additional revenue stream for your photography business, but also your images could be displayed where thousands of people see them everyday…and that’s quite a fulfilling accomplishment for any photographer.
Also Read: 23 THINGS YOU MUST KNOW TO BE SUCCESSFUL IN PHOTOGRAPHY
Recommended Reading:
- 2013 Photographer's Market: The Most Trusted Guide to Selling Your Photography
- Best Business Practices for Photographers
- The Fast Track Photographer Business Plan: Build a Successful Photography Venture from the Ground Up
- Group Portrait Photography Handbook
- The Best of Family Portrait Photography: Professional Techniques and Images
- 500 Poses for Photographing Group Portraits
- Selling Your Photography: How to Make Money in New and Traditional Markets
- Starting Your Career as a Freelance Photographer
- Photographer's Survival Manual: A Legal Guide for Artists in the Digital Age
- Legal Handbook for Photographers: The Rights and Liabilities of Making Images
- Taking Stock: Make money in microstock creating photos that sell
- Going Pro: How to Make the Leap from Aspiring to Professional Photographer
Image credit: artshock / 123RF Stock Photo
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