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It’s no secret – the major camera companies are severely reducing the number of compact cameras they are manufacturing and, in some cases, are not introducing new models. No wonder, the worldwide market is forecasted to decline by 40% during 2014. Many have predicted that smartphones will replace compact cameras – and they were right.

The challenge, however, for many consumers, who would like to shoot better pictures, is that a smartphone’s photography technology is limited, especially the lens. The only other option is to spend a large amount of money on a mirrorless or DSLR camera, but that is not a wise investment unless you plan to become very serious about photography.

That’s why Schneider Optics, one of the finest optical companies in the world, stepped into the void a few years ago with the first of its iPro Lenses exclusively for iPhones. Now, you can shoot many more kinds of photos with your iPhone and at a fraction of the cost of a new mirrorless or DSLR camera.

There are 5 iPro Lenses for the iPhone 4/4S, 5 and 5S, the iPad Mini and the Galaxy 4, and they’re available individually or in a selection of kits.

  1. Capture the world of miniatures with the iPro Macro Lens Series 2

With 2.5X magnification, the iPro Macro Lens Series 2 attached to your smartphone allows you to move close to flowers, insects, etc. You’ll no longer be frustrated by the focusing limitation of the built-in lens on your smartphone or iPad Mini, which make it impossible to shoot many everyday objects that are great photography subject matter. You’ll also be able to record portraits of family and friends with more details and a higher quality look. When you first post these images on your social media pages, everyone will be astounded and ask you for more.

  1. Go wild with the iPro Fisheye Lens Series 2

If you’re like most smartphone and iPad Mini owners, then you use your devices to take pictures of the events, happenings, surprises and exciting moments in your life. The 180-degree field-of-view of the iPro Fisheye Lens Series 2 will add fun and dramatic elements to your photos and videos. It’s the lens you want on your smartphone for action sports, for laugh-until-you-cry pictures of your friends being silly and to create a video travelogue.

  1. Bring more of your world into view with the iPro .45X Super Wide Lens S2

This iPro lens doubles the field-of-view of the standard lens on your smartphone or iPad mini. It provides a field-of-view that the best landscape photographers need to compose the best images. Do you love to shoot in the city: street scenes, celebrations, architecture, etc.? The iPro .45X Super Wide Lens S2 will allow you to capture amazing photos and share them immediately with everyone in your world. This iPro Lens also has many applications for business and industry. Real estate agents can quickly record wide views of properties; landscapers can shoot before-and-after pictures of any project; and any small business owner can take pictures of the latest products or services at their stores to add to their Website and social media.


  1. Take portraits that pop with the iPro .65X Wide-Angle Lens Series 2

The best portrait photographers know that a lens with a slight wide angle creates excellent portrait photos. A “normal” focal length can cause unpleasing distortions, which is why every family member, friend and anyone in a crowd will be happy you attached the iPro .65X Wide-Angle Lens Series 2 to your smartphone or iPad Mini. Its 35-degree angle of-view is also perfect for group photos. You’ll include everyone, but those at the edges of the image won’t be weirdly distorted. Use the iPro Fisheye Lens if you want that kind of picture.

  1. Bring distant objects and action closer with the iPro 2X Tele Lens

Whether you’re traveling, hiking into the backcountry or trying to take a great image of your kid on an athletic field, the iPro 2X Tele Lens will bring everything closer. This is also a great lens for street photography: You’ll be able to frame people, scenes and objects tighter and be totally unobtrusive with your smartphone. A lens with a bit of telephoto focal length also works well for portraits and capturing candid pictures of family members and friends who are camera-shy.

All iPro Lenses come with a handle extension and a lens cap. Smartphone and iPad Mini cases are also available that are compatible with all iPro Lenses.

For more information, visit http://www.iprolens.com/index.php.

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