How To Photography: 7 Excellent Methods to Promote your Photography to Corporate Art Consultants

0
1

Large corporations, management companies of office buildings and many public organizations and venues ask for the assistance of corporate art consultants to provide artwork, including photographs, for display in lobbies, executive offices and many public places. This can be an excellent niche market for your photographs, but only after understanding what kind of work these consulting companies want and the best methods to promote your work to them. The following 7 methods should help you penetrate this niche market successfully.

  1. Do your research.

Spend a bit of time searching the Web or other sources for corporate art consultant firms in your area or even in major cities. These firms generally welcome inquiries from all types of photographers because the consultants must have a diversity of images available to satisfy unexpected client interests or needs.

  1. Be active on social media.

Check these corporate art consultants’ Facebook pages where they often solicit photographers to submit their work or are looking for specific kinds of images. The photo that a consulting firm may need for a client may not be displayed on your Website, but if you respond to a specific request, you may have the exact image on your computer they are ready to buy.

Nikon D600 | Nikon D7100 | Nikon D800 | Canon 5D Mark III | Nikon D5200

  1. Create an email contact list from your research.

The upside of these corporate art consultants is that they are eager to see your work, so create and send regular emails to them with a few of your latest images.

  1. Give them something physical.

Although these corporate art consultants spend plenty of time viewing photographers’ Websites and checking emails and responses to Facebook-based requests, many of them love to receive a CD or portfolio. Often, it is much easier for them to refer to these submissions than sorting through all the emails they receive.

  1. Create excellent portfolios.

Most clients of corporate art consultants prefer to see prints of photos instead of viewing them on Websites. If you want to generate income from this niche market, then be prepared to have large to very large prints made (8.5” x 11” to 20” x 30”), and on high quality paper and presented in an unusual or high-end portfolio. Your portfolio should include 20 images at a minimum, so there is enough diversity. Don’t include too many, however, as clients may have a harder time distinguishing one from another.

  1. Consider a separate Website.

Corporate art consultants do accept online portfolios, but you may generate more opportunities from this niche market with a separate Website that is created just for it. It’s a good idea to present your images by category or even geographic area, as a corporation in the Mountain states is more likely looking for mountain landscapes than seascapes. Also, be sure your site is easy to navigate and projects your personality and style.

NIKON Prime Lenses CANON Prime Lenses SIGMA Prime Lenses
Nikon 24mm f/1.4 Canon EF 24mm f/1.4L II Sigma 24mm f/1.8 EX DG
Nikon AF-S 50mm f/1.4G Canon EF 50mm f/1.4 USM Sigma 35mm F1.4 DG HSM
Nikon 35mm f/1.4G Canon EF 35mm f/1.4L Sigma 50mm f/1.4 EX DG HSM
Nikon 85mm f/1.4G Canon EF 85mm f1.2L II Sigma 85mm f/1.4 EX DG HSM
Nikon 300mm f/2.8G AF-S ED Canon EF 300mm f/2.8L IS Sigma 300mm f/2.8 EX DG IF

  1. How big can you go?

Nothing would be worse than to have a corporate art consultant want to buy one of your images, and then discover because of the camera you used or the way you shot it that it can’t be enlarged to the size needed. A high quality printing company is a necessary partner. It’s worth the money to have its technicians determine the maximum size prints that can be produced from your images, so you know that before soliciting corporate art consultants. Even though you may not be able to offer the largest print sizes, the maximum sizes you can offer are still desirable. If you want to offer very large prints, then consider renting a camera that produces an image that can be printed to those sizes.

Not only can corporate art consultants become a nice, additional revenue stream for your photography business, but also your images could be displayed where thousands of people see them everyday…and that’s quite a fulfilling accomplishment for any photographer.

Also Read: 23 THINGS YOU MUST KNOW TO BE SUCCESSFUL IN PHOTOGRAPHY

Recommended Reading:

 
 

Image credit: artshock / 123RF Stock Photo

People who read this PhotographyTalk.com article also liked:

 

Your feedback is important to thousands of PhotographyTalk.com fans and us. If this article is helpful, then please click the Like and Re-Tweet buttons at the top left of this article.