photo by DmitriMaruta via iStock
Marketing your photography in 2021 requires a much different approach than was needed even just five years ago.
There are more people entering the fray as professional photographers today than ever before, and that means that you have to find ways to not only reach potential clients, but do so in a way that makes you stand out from the crowd.
With these critical photography marketing tips for 2021, you’ll be able to do just that!
Photography Marketing Tips: Maximize Online Searches
Photo by Paweł Czerwiński on Unsplash
People often turn to Google to find what they need, and in 2021, they’ll do so more often than ever before. That means you need to step up your SEO game so when searches are made for photography in your area, your name and face pop up at the top of the search results.
I can’t possibly delve into all the ins and outs of SEO optimization in this article. For that, check this out. You can find some beginner SEO tips here as well.
Photo by Andrew Neel on Unsplash
In the meantime, just know that a big chunk of proper SEO marketing is to have a strong web presence and one with a lot of good content.
That is, having a website isn’t enough. Posting a blog or two here and there isn’t enough, either.
Instead, you need a robust collection of content on your website to help your page rankings.
To do so, your content must be full of excellent information that laypersons find useful. Not only that, it should be content that people want to share with others. The more its shared, the more eyeballs that will see your site!
Learn More:
- 3 Mistakes Beginner Wedding Photographers Make
- Start a Successful Photography Business With These Insider Secrets
Photography Marketing Tips: Create Big, Beautiful Prints
What better marketing than having gorgeous prints to show potential clients?
After all, you have the skill and the creative eye to be a great photographer, so why not utilize those talents to impress customers?!
Of course, this isn’t to say that you should cover the walls of your studio with huge prints. Rather, have a few prints for people to scope out in your studio space, and seek arrangements with other businesses in your area to have your work displayed in their space as well.
Think about it...if your big, beautiful print is hanging in the coffee shop down the street, tons of people will see it as they wait in line. If your latest print of a recently married couple is in the dress boutique on the other side of town, soon-to-be brides will see your photo and be more likely to give you a call.
The key to this marketing strategy is to have prints that knock people’s socks off.
It’s not just your photo that has to be on point; the substrate on which it’s printed must be on point as well.
I’m a big advocate for printing on canvas because it has a classic, refined look with a subtle texture that gives your photo improved depth and more character.
I did an in-depth canvas print challenge not that long ago and found CanvasHQ to be head and shoulders above the rest.
Not only are their canvases drop-dead gorgeous, but the frames are impeccably made by hand, their turnaround time is minimal, and they pack the canvases right so they arrive to your door as beautiful as they left the shop.
Their work is backed by a 30-day guarantee, and each canvas has a lifetime guarantee against things like fading and bubbling.
In other words, an investment in a few CanvasHQ prints is a great way to market your work now and many, many years down the road too!
Do you have photos in mind you want printed? Start your fine art canvas print now.
Photography Marketing Tips: Put Your Name Front and Center
If you're working a wedding or a corporate event, there are dozens - if not hundreds - of potential clients right there in the room with you.
It would be unprofessional to wander around the venue handing out business cards and asking people if they need photography services, but what you can do is take advantage of some prime real estate to do some tasteful, yet effective marketing.
The empty space on your tripod is the perfect spot to do some advertising, and the ideal partner for that is Tripod Flags.
As you can see above, these form-fitting, heavy-duty canvas placards look fantastic and have more than enough room to display your company name and logo. You can even add contact information so passersby can learn how to contact you for future work.
It's truly one of the easiest ways you can market yourself! Just set up your tripod, add your Tripod Flag, and let it do its work!
Photography Marketing Tips: Video is a Must
photo by zusek via iStock
There’s no mistaking that video content is king these days. That means you need to get on the bandwagon if you haven’t already.
You don’t have to make daily vlogs and constantly be uploading videos to your Instagram stories for it to be effective.
Honestly, if you make video content once a week, you’ll be in much better shape.
Photo by Hello I'm Nik on Unsplash
Videos can be on any number of topics, too. If you’re a portrait photographer, for example, share some ideas about what men, women, or children should wear for portraits. Offer posing tips, a behind-the-scenes look at how you set up a portrait shoot, or offer expert tips on things like lighting or camera settings.
YouTube is the largest search engine on the web, second only to Google. That should tell you something about the importance of video.
If you need some ideas for how to get started with video marketing, check this out. Otherwise, get started today with these photography marketing tips and watch your business grow throughout 2021 and beyond!
Learn More:
- How to Create Professional-Looking Videos Without Being a Pro
- How Shooting Video Can Help Your Photography Business