photo by GrashAlex via iStock
For most of us running a photography business, wholesale photography products are centered on physical prints and other promotional items like photo books.
Offering these types of products adds to the bottom line of our business while providing our clients with many different options for displaying their photos.
Read on for some useful photography business tips concerning wholesale photography products.
Table of Contents:
- Wholesale Photography Products Ideas
- Pricing of Wholesale Photography Products
- White Label Product Fulfillment
- Advantages for Photography Businesses
- Recommended Photography Gear
Wholesale Photography Products Ideas
When considering wholesale photography products, what ideas come to your mind?
Obviously, one of the top products for a photography business is prints. Even with the digital age making various forms of electronic delivery a viable option, the appeal of physical prints is still very strong.
Some of what may be seen as specialty prints may help set your photography business apart from other similar businesses. Canvas prints have a wide appeal across multiple genres of photography. A great source for these that you can use for product fulfillment is CanvasPrints.com.
At CanvasPrints.com, you can order regular canvas wraps in three different thicknesses of pine stretcher frames: ¾” frame depth, 1 ¼” frame depth, or 1 ½” frame depth. The deeper depth frames add a museum-style viewing experience for your best images.
The cotton canvas and the pine wood are both sourced from the USA, the inks used are ecologically friendly, and the entire operation is based in the United States. Additionally, you can choose from a variety of edges for your custom canvas print.
There are some other ideas that may allow you to take advantage of wholesale photography products to make a profit. This includes custom coasters, tote bags, mouse pads, T-shirts, and coffee mugs, all with your photography art on them.
A wonderful product from CanvasPrints.com are their Canvas Triptychs. A Canvas Triptych splits up your image into three canvas wraps that are then hung side-by-side for a unique art display. Triptychs are perfect for those looking to set their decor apart with a unique and unexpected display.
Pricing of Wholesale Photography Products
So, how does one make a profit from wholesale photography products? VOLUME! Well, not just volume, but favorable pricing from a printing company on printing your image files.
When you run a photography business, it makes sense to offer physical prints and other products to your clients. This works for many types of photography businesses, including:
- Wedding photographers
- Portrait artists
- Nature photographers
- Product, food, and advertising photographers
Get a few details on how to price your photography in the video below by Karl Taylor:
It’s true that the more you use a printing company, the better their pricing gets for you as a photography business. At CanvasPrints.com, your business can receive up to 38% (depending on product and quantities) off of regular retail.
You’ll want to add a profit margin to your physical offerings, and this wholesale photography products pricing adds a little more to your bottom line. CanvasPrints.com already has very reasonable pricing, and tapping into their wholesale photography products simply increases your profit margin.
White Label Product Fulfillment
White label product fulfillment is a wonderful method for printing your client’s photography orders. Your photography business never needs to be involved in the actual shipping - it comes directly from the printer.
The white label means that the printing company doesn’t dilute your brand by placing its own company name on the product (and not even on the shipping label, for that matter). For a small fee, they will even add your own logo or business name on the prints.
Brand recognition is important for repeat business and for client referrals. At times, this brand recognition of your photography business may even create some sales or booking opportunities for you that you may not have received otherwise. It’s worth looking into!
Advantages for Photography Businesses
The advantages of wholesale photography products and white label client order fulfillment are easy to see. Truth be told, they’re fairly simple to implement as well.
If you’re already a working photographer with a successful photography business, you’re now taking it to the next level by working with a printing company that gives you the opportunity to tap into the business model of wholesale photography products.
If you haven’t already, try out a high-quality canvas print of one of your best images from CanvasPrints.com. Hang it in your office or studio and use it as a sales tool to showcase your talents as an artist. Then start selling your clients canvas prints and other products using the advantages of wholesale photography products.