Photography Reviews

1. February 2012 saw the introduction of many new digital cameras and other photography equipment. Among these was the new and very affordable Canon PowerShot A4000 IS compact camera. This is the top dog in Canon’s new A series. Its sleek, chic metal body comes in 5 contemporary colors: black, silver, blue, red and pink that match your lifestyle and fashion sense. It looks good in your hands; your pictures and video will look even better with the A4000’s amazing array of features and technologies. They make it so easy to capture awesome moments with family and friends. This is the camera that goes where you go, but never intrudes on your fun.

   Read real customer reviews of the Canon PowerShot A4000 here.

2. The Canon PowerShot A4000 IS compact camera is the first in the series to be equipped with an 8x optical zoom lens. This translates to 28–224mm in the 35mm format. You have the wide angle end of the focal length range to help you frame better group shots as well as capture a wider view of vacations, holidays and all the events in your life. Move into the middle of the range, approximately 70–175mm, and you have the perfect perspective for pleasing, expressive portraits of family members, friends and all those wonderful people you meet. Go to the extreme focal length, 175–224mm, to fill the frame with a distant scene or person.

3. The PowerShot A4000 IS digital camera showcases many of Canon’s legendary imaging technologies. Its 16-megapixel image sensor and advanced Canon DIGIC 4 processor do all the heavy lifting. On the outside, you’re taking photos and recording HD video often with only the use of a single finger. Inside, however, the sensor and processor are working hard to give every scene and subject—from girls’ weekend to that romantic cruise—sharper details, vibrant colors and a natural feel.

4. Nothing could be easier than the Smart Auto feature in the PowerShot A4000 IS for taking such great-looking photos with so little effort. Wherever you point this camera, Smart Auto analyzes the subject and background according to 32 predefined shooting situations. It then automatically selects the correct exposure, so all you must do is point and shoot and enjoy more of life, especially because you’ll have so much of it to share with family members and friends.

5. Face Detection Technology in the PowerShot A4000 IS works similarly. Face Detection scans the faces of people in your scene and adjusts exposure automatically to give everyone natural skin tones.

6. Recording 720p HD video on the Canon PowerShot A4000 IS digital camera is one of those functions that only require the use of one finger. Simply press the designated Movie Record button to capture all the action.

7. Intelligent IS technology is paired with an optical Image Stabilizer, which automatically recognizes the kind of scene and subject you want to shoot. It then chooses one of six different IS modes (for stills or video) adjusting for any camera shake that could occur, so you have clear, crisp images.

8. The Canon PowerShot A4000 IS may do most of the work, but that doesn’t excuse you from learning how your camera operates and how to shoot even better pictures and video. You’ll find all that information and shooting advice when you press the Help button.

9. It’s also easy to be creative with this Canon PowerShot camera whenever you choose any of the Creative Photography modes. Again, one finger will give you access to 6 different creative photo effects. Monochrome enhances the power and grace of portraits and landscapes in black and white, sepia or blue monochrome effects. Fish-eye Effect bends and distorts your world. When your scene is filled with colors, you can make them brighter and more intense with the Super Vivid Effect.

10. At the writing of this PhotographyTalk article, the Canon PowerShot A4000 IS Compact Camera had not yet been released for sale and shipping. The camera can be pre-ordered from B&H Photo Video for $199.00, at http://www.bhphotovideo.com/c/search?Ntt=Canon+PowerShot+A4000+IS&N=0&InitialSearch=yes.

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