What is your markup on canvas prints to client?

10 years 1 week ago #373501 by Jackson Rieger
How much % are you marking up your canvas prints that you offer your clients? 


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10 years 1 week ago #373509 by Pettigrew
37% on my latest price sheet 

Canon EOS 7D SLR | XT W/18-55 Kit Lens | Canon 50mm 1.8 | Tamron 17-50mm 2.8 | Canon 28-105mm | Canon 75-300mm | Canon 100mm 2.8 Macro | Canon 100-400
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10 years 1 week ago #373521 by MYoung
I might need to adjust my markup, I'm currently at 20% markup.  I'll be watching this thread to see what you all are posting. 


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10 years 1 week ago #373565 by Jackson Rieger
I need to make greater profit margins!


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10 years 1 week ago #373643 by Kelly Lambert
Who do you guys recommend that can make a canvas print 55" wide by 30" tall? 

Nikon D700: 50mm, 14-24mm, 85mm, 105mm 70-200mm, 150-500mm (Sigma), SB-900
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10 years 1 week ago #373644 by Kelly Lambert
Oh, and will ship to Canada

Nikon D700: 50mm, 14-24mm, 85mm, 105mm 70-200mm, 150-500mm (Sigma), SB-900
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10 years 1 week ago #373648 by garyrhook

Pettigrew wrote: 37% on my latest price sheet 


37% over what?


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10 years 1 week ago #373649 by garyrhook

Kelly Lambert wrote: Who do you guys recommend that can make a canvas print 55" wide by 30" tall? 


That's a really large print. If you are looking for a wrap, your best bet may be to buy and ship a print without a frame, and have it wrapped onto a frame locally.

As for shipping to Canada, aren't there any labs up there?

Search online for professional labs canvas prints, and start reading and/or emailing. The first challenge is the size (which is unusual), then the location. I can't imagine why shipping to Canada would be a big deal, eh?


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10 years 1 week ago #373761 by Vahrenkamp
Bayphoto 


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10 years 1 week ago #373864 by Miss Polly
Depends on how much I'm able to get the canvas for, some canvas shops are better priced than others.  I do business with a few companies, depends on what the client is looking for. 


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10 years 1 week ago #373950 by Uplander

Kelly Lambert wrote: Who do you guys recommend that can make a canvas print 55" wide by 30" tall? 



How would they even ship something that large and potentially fragile? 


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10 years 6 days ago #374639 by Alan Nunez
It can be a real pain to ship something that size. I always factor in having insurance on the shipment.

I am not sure what the cost pricing is like in the USA but I charge AU$299 for a 20x30 canvas.


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9 years 11 months ago #376029 by P2CDude
not sure if you're still looking for a provider for this type of work, but we do it all the time at Pixel2Canvas.com. And when we ship to Canada, we pay your brokerage as well so you don't get hit with that after the fact.

As to the question posed by the OP, In the past, folks looked to make 2-5x COGS. That's quite a bit in today's market where you can get groupon for 39.00 for a 16x20 that once cost 120.00.

So you could say that there is now a perceived value in a canvas print. This perception is very similar to the...why do I pay you 30.00 for an 8x10 when I can get one at Costco for 1.79?

It's just easier to say...give me 30.00 for an 8x10 than it is to say please pay me 400.00 for a 16x20. But I do know people who still command that pricing and it's because they know how to sell their art...not the paper its printed on.

However; given that I am in the canvas biz and I've been in it for some time, I would say that you should be looking for a minimum of 50-100% markup on your canvas prints if you are serious about your photography business making money.

HTH even though it is quite late.

While Alive...Live....If you Love It...Print it!
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9 years 11 months ago - 9 years 11 months ago #377144 by Simon Says
Smaller prints usually require a larger markup than big wall prints, because the smaller prints make up the bulk of your sales.


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9 years 11 months ago #377288 by Jackson Rieger
You guys all gave me plenty to think about here.  Thank you


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