Henry Peach wrote: While there may be old or ultra-lousy, no-name lenses out there that significantly affect color in a bad way, even the cheapest modern lenses from any brand you've ever heard of, and would consider spending your hard earned money on are going to do a fine job with color.
Sensors, like color film, are BW devices so they are actually creating the color from filtered BW exposures. So the sensor or film choice has a huge influence, although most sensors and films are designed to render color in a similar way.
The lighting, the colors in the scene, exposure, and processing will affect the viewer's perception of color the most. Changes caused by variations in lenses, bodies, and film types seem subtle in comparison.
The light is a big color modifier. It has it's own color. Angle, intensity, and specular nature can all change how we perceive colors.
There are numerous optical illusions and painting tutorials available that will demonstrate how human perception of a particular color can change drastically based on other colors in the scene.
The way the photo is exposed will affect color significantly.
And then there is processing, which can be a feature of the body depending on how the photographer shoots. Obviously the color can be controlled/modified in many ways in processing for both digital and film. Add in chemical prints and you've got yet another material in the creation of the finished photo that is actually a BW process using filters to create color.
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To fill the frame means to expand the footprint of the subject in your shot. Get in close, zoom in, crop the image, or use other techniques to bring the subject to the forefront.