Photography for Billboards

12 years 2 months ago #200500 by Dymond
I have the potential to have my photography on local billboards. This would be a first for me and would appreciate everyone's input.

I want to be sure that I am capturing the images in the correct format so that they can be not only usable but stunning for billboards. I plan on taking these photos (of diamond rings. I know the difficulty in capturing them!) with a product photo tent using my strobes to light the scene. I will be shooting in RAW. I would like to capture as much of the facets of the diamonds as possible and plan on using a lower powered light in front of the rings as well.

When I process and save the images, is there anything special I need to know to save them for billboards?

Thanks for your input!


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12 years 2 months ago #200501 by 85Kocher
Contact the billboard company and ask what their image submission requirements are.

Billboard images are printed at less than 30dpi and the individual dots are about the size of a nickel.

You need to know if they want bleed, or no bleed. If you will be doing any text, they may want the text in CMYK while the image remains RGB.


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12 years 2 months ago #200502 by Shive
When you process your RAW files DO NOT save them as JPEG. Save them in either your editor's native format (e.g. PSD if using Photoshop) or TIFF. Only use JPEG for copies of the files that you will never reopen for further edits.

The printing company may request TIFF format and may prefer JPEG. Either way, its quite possible that you will need to reopen the files to make some adjustment specific to the billboard use. Reopening and resaving JPEGs results is quality loss. If your master image file is TIFF or PSD, no loss occurs when reopening and resaving. Only make the JPEG as the last save.


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12 years 2 months ago #200503 by Dymond
Thanks for the replies! I'll call the billboard company later today and find out the info I need.


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