How is GoPro's stock not tanking after DJI new action camera?

4 years 11 months ago #645163 by digitalpimp
DJI announced new action camera last week with better specs than GoPro HERO7 for $50 bucks less. 

You would expect GoPro's stock to tank, and it hasn't:




Makes you wonder.  My only guess is that GoPro share holders are so exhausted and just don't care at this point.  LOL I'm not getting this. 


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4 years 11 months ago #645229 by Troponin
As I mentioned in another thread, GoPro is a household name for action cameras. Everyone, even those that don't have a clue about photography or videography know about it and feel it's the best on the market. Their advertising was amazing, no doubt. Sony's action cam was $150 less and performed the same as the GoPro a few years back, but Sony's action cam never got huge either. It's all about marketing. 

On another note, investors are emotion driven. It looks like their third quarter earnings of last year were lower, so there was the obvious drop there, but GoPro has faithful investors, and a little scare from another camera isn't going to be enough until it makes actual waves on the market and it has a big impact.  


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4 years 11 months ago #645238 by garyrhook
There's more to it than price, or even features. Brand awareness, reliability, eco system, etc. And anyone that watches the stock market should note that stock prices are oftentimes inexplicable.


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4 years 11 months ago #645243 by Kyle O
But hasn't GoPro been scrutinized over resent years for not stepping up their game?  I'm kind of with the OP on this one.  You would expect there would be some brand loyalty fatigue. 


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