How much to charge for promo shots?

6 years 6 months ago #544342 by Joe Vertz
A karate shop here wants me to spend an hour during one of their training sessions to take photos that will be used for future promo's.

How would you charge for this?

Also, is it my responsibility or theirs to deal with release documents for all those that will be in the photos?  


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6 years 6 months ago #544394 by Roy Wilson
Do you have a minimum block of time you charge?

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6 years 6 months ago #544397 by Screamin Scott
Since pricing is local (it varies according to where you live). You need to check out the pricing of your competitors to ascertain what to charge. If you are already shooting venues, use your current rates. As for the releases, that's for you to obtain.

Scott Ditzel Photography

www.flickr.com/photos/screaminscott/

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6 years 6 months ago #544488 by garyrhook
You charge based on the amount of time to shoot, process and deliver the images. They will see you for an hour, but that's not all of the time you'll spend on the project. That's why people charge $200 or more per hour. You are unlikely to find out how much anyone else in your area charges unless you already have a relationship with them.

Then there's the licensing. If you lump the usage into the amount, they'll more likely appreciate the value that they're getting. But they probably won't really understand why it "costs so much" so you'll need to educate.

As for releases, just bring a stack of blank ones and ask (require?) the victims to fill one out. Or leave it up to the school. If they don't already have something in their enrollment agreement, suggest they add it for the future.

And here we go again:

If you will also use the images for self-promotion, you don't (in the US) need a release, technically. But it's always a good idea to get one. So, save both you and the school trouble, and simply prepare to get one. If a student doesn't want to be shot, don't shoot them.


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6 years 6 months ago #544538 by Sawyer
Good post Gary

+2

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