Every once in a while a product comes along that makes you wonder, "Why didn't anyone think of this before?!"
The RevoRing by H&Y is one such product...
H&Y launched a Kickstarter campaign for RevoRing today, and it's already far exceeded their goal. That's not bad for a few hours' work!
But it's not surprising that so many people have already backed this product because it truly is innovative.
RevoRing is essentially a variable step-up ring.
There's a twist and release mechanism built into it that allows you to adjust its size. You just twist the outer housing to adjust its size, and when you release the housing, the RevoRing retracts to snugly fit your lens. You then just give it a few twists to lock it in place. This means that you can fit it to a range of different-sized lenses.
There are various RevoRings - 37-49mm (shown above), 46-62mm, and 67-82mm.
Each one will also accept 52mm, 67mm, and 82mm screw-in filters.
So, if your lens takes 67mm filters, you can use an 82mm filter on the lens with RevoRing.
H&Y has also developed a RevoRing with a built-in variable ND and polarizer that works the same way...
Just twist the housing to adjust its size, let it clamp down on your lens, lock it in place, and you're ready to go.
So, not only do you get the advantage of having a variable step-up ring, but you also get a variable ND and a polarizer all in one gadget.
There's separate controls on the filter housing so you can independently adjust the variable ND and polarizer. Not bad, right?
We don't back many Kickstarters because it's so hard to find products that truly are an innovation. However, the RevoRing definitely fits the bill.
It's more convenient to use than having a pile of step-up rings. It also saves you time in the field. It takes up less room in your bag, too!
Head over to Kickstarter to learn more about RevoRing.