Adorama Rebrands With Fresh Logo, Website
Adorama is one of the most popular camera stores around, and for good reason.
With excellent reviews for their customer service, great prices, and an outrageously large selection of camera gear, photographers can't get enough of Adorama.
To reflect their continued commitment to bettering themselves, Adorama just unveiled a new logo and a fresh update to their website.
As you can see above, the new logo is fresh, clean, and streamlined for an updated look.
Adorama's old homepage
Adorama's new homepage
The biggest changes, though, are to Adorama's website.
In addition to a new, easier-to-use site taxonomy, there's a revamped homepage that makes it easier for customers to see the breadth of products offered by Adorama. Hint: they have lots of stuff.
The site also features better merchandising that results in an improved navigational experience as well as creator highlights on feature testimonials that allow working professionals to share their thoughts on some of the most popular products on the site.
All of this is in an effort to focus more on content, improve the website's catalog, and provide a better shopping experience for customers.
Adorama has a new mission statement and vision statement that expresses as much. Their mission statement reads, "We believe everyone is a creator. Our mission is to inspire, educate and equip to make dreams a reality." The company's new vision statement reads, "Be an integral part of every creator's success story."
With this new website, Adorama seems poised to fulfill these missions!
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