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photo by izusek via iStock
If you’ve been trying to grow your photography business over the last year, then more power to you. It’s hard enough to run a business in general, but running a business that requires person-to-person contact during a pandemic is near impossible.
Now that the world is slowly returning to normal, you may be finding yourself in a position where you feel like you don’t need to grow your photography business anymore. You’re probably getting clients coming back to you again and are feeling a lot better.
However, this would be a huge mistake. There are tons of potential clients out there that you’d be missing out on if you didn’t keep trying to grow your photography business right now.
So, I’m bringing you a quick overview of one of my favorite marketing campaign ideas for photographers: text-based marketing.
t’s 2021 and the more available you can make your business, the better.
Benefits of a Text-Based Marketing Campaign
photo by Sitthiphong via iStock
There are a ton of benefits of using modern photography business tools in your marketing plan. But, I really think that the best way to grow your photography business this year is through text-based marketing campaigns. Here’s why.
98% Open Rate
Unlike email, which has an abysmal open rate of anywhere between 15-25%, 98% of all text messages that are sent are opened. If you’ve ever subscribed for text messages from a business, then you likely already know this because you open every single ad you get from them.
A near-perfect open rate ensures that you are reaching the widest possible audience with your marketing campaign. It basically takes all of the leg work out of actually getting people to interact with your ads. This way, the only thing left for you to do is find your perfect audience.
75% of Consumers Like Text-Based Marketing
Text-based marketing campaigns are also one of the best ways to grow your photography business because the majority of people say that they are interested in getting marketing material texted to them.
I can assure you that if you were to ask people whether or not they’re excited to receive marketing emails, a large majority would say no. So, what makes text messaging different?
It’s easy. People are always on their phone. It’s easy to read a marketing message from a business you really care about, and if that particular deal doesn’t appeal to you, to simply go about your day. You aren’t needing to sort through hundreds of marketing messages, like you do with your email, in order to find things that are really important to your day.
Benefits of Podium
So, if you’re ready to grow your photography business through a text-based marketing campaign, then you need to know about Podium.
Podium is an all-in-one messaging platform that takes all of your messages, from your email to your social media accounts, and puts them all in one place. This way you never miss anything.
But Podium also just started Podium Campaigns. Podium Campaigns takes all of the work out of building a text-based marketing campaign.
It’s really difficult to grow your photography business. With Podium Campaigns, you won’t need to spend any more time sifting through photography business tips and photography marketing tips that all conflict with one another.
Easy to Gain Traction
Podium Campaigns makes it really easy to get all of your clients to opt in to your marketing texts. Since Podium already helps you to handle all of your communications with your clients, from answering inquiries to invoicing, they created multiple points in this communication channel to allow your clients to opt in.
So, there’s no need for you to beg your clients to let you send them text messages. They actually want to participate in this marketing campaign.
Easy to Track Your Success
Another way that Podium Campaigns helps you to grow your photography business is that it helps you keep track of how well your campaigns are going.
It tracks all of the clients who unsubscribe from your text message marketing, so that you know when a campaign really isn’t landing. It also tracks transactions that occur based off of one of your text message marketing campaigns, so you know exactly how much money you’re bringing in that you otherwise wouldn’t have. Finally, it tracks all of the basic data you need, like click rate and response rates. The higher your engagement, the batter your campaign is working.
While Podium isn’t a free service, they do offer a free trial to PhotographyTalk readers. All you have to do is head over to their website to find out more information.