- Post photos of canvas prints your clients already bought hanging in their homes
- Run a canvas print sale during your slow season
- Post photos of your own canvas prints
- Host a canvas print giveaway (and make sure to mention your regular canvas print pricing while you're at it)
- How to Start a Photography Business Without Breaking the Bank
- This is Why You're Losing Photography Clients
photo by fizkes via iStock
If you’ve ever wondered how to get your clients to buy more prints, you’re not the only one. Despite the fact that canvas prints are one of the best products to sell to photography clients, they aren’t quite as popular as they once were.
I’m still a firm believer in canvas prints, though, both because they will help you add a lot of profit to your business model and because they are a good investment for clients who are already willing to pay you for your services (as long as you work with the right canvas printing company, more on that later).
If you’re not great at upselling clients, I’ve got some good tips for you. Here’s some good ideas to learn how to get your clients to buy more prints.
photo by Tero Vesalainen via iStock
Okay, okay. This one may seem obvious. But, if I go to your website or one of your many social media pages and I don’t automatically see some type of marketing about the fact that you sell canvas prints, then you’re doing a terrible job of marketing.
So, if you’re wondering how to get your clients to buy more prints, the answer likely lies in your marketing.
Wherever you’re promoting your regular business, you need to be promoting all of the products that your business offers on a regular basis.
If you’re having a tough time figuring out exactly how to market canvas prints, here are some ideas:
Work with the Right Clients
photo by SDI Productions via iStock
If you’ve already tried including your canvas prints into your marketing campaign and aren’t having luck, you may still be wondering how to get your clients to buy more prints.
Unfortunately, the problem may not be with you, but with your clients. If you aren’t targeting clients that can afford your products, you won’t have any luck getting them to buy whatever you’re offering.
So, learning how to get your clients to buy more prints may be a long process that starts with looking at your pricing model. If your photography is priced a lot lower than other photography in your area, you may be attracting clients that can’t afford anything else.
If you take a look at your pricing structure and think it’s fine, you can try to entice clients to buy prints by building a print credit into your pricing.
For instance, if you used to charge $100/hour for your work, instead charge $120/hour and offer your clients $20 towards a purchase of a canvas print at the end of their session. Typically, your clients won’t even notice the slight price increase.
Get a Sample
photo by ChristinLola via iStock
Another tip about how to get your clients to buy more prints is to actually have samples on hand so that they can see what they’re buying.
Canvas prints are never as enticing if clients are looking at photos on your website. You need to have a canvas print from your canvas printing company so that you can show your clients exactly what their print would look like. Ideally, you would have a few (especially if you participate in a lot of different photography niches).
It may seem like an old-fashioned idea to show your clients samples in this way, but prints are an old-fashioned industry. I promise that showing your clients your work in this way will bring back some nostalgia for a simpler time and may just entice them to buy.
Source High-End Prints
Finally, if you’re still having problems figuring out how to get your clients to buy more prints, you may need to take a look at the type of prints you’re buying. If all of your canvas prints are coming from a crappy printing company, that could definitely be your answer. Clients talk and if you give a bad product to one, others will hear about it.
If you’re looking for a high-end printing company you should start with CanvasHQ. CanvasHQ prides themselves in using only the highest-quality materials to create each one of their prints. They use ink that is resistant to fading and canvases that are museum-grade. Each one of their canvases is guaranteed to last for over a century when stored properly.
The printmakers at CanvasHQ are also highly involved in the creation process. Every canvas frame is hand built so that the frame doesn’t warp over time and every canvas print is hand stretched so that the ink won’t bubble or crack over time.
Plus, CanvasHQ is still relatively cheap. Their canvas prints start at just $20, making them an affordable partner for enticing your clients to purchase more prints.