How to Leverage Platforms to Increase Your Photography Business Income
- Photography Business Income Tips: Offer a Wide Range of Products
- Photography Business Income Tips: Print-On-Demand Dropshipping Helps You Meet Clients' Needs Without Investing in Inventory
- Photography Business Income Tips: Make It Easy for Customers to Buy Your Photos by Integrating Printing Options With Your Website's Shopping Cart
- Photography Business Income Tips: Keep the Door Open for Bulk Ordering for Large Clients
- Photography Business Income Tips: Partner With a Printing Company With Good Prices
- Recommended Photography Gear
- Canvas Prints
- Framed Canvas Prints
- Fine Art Paper Prints
- Framed Fine Art Paper Prints
- Metal Prints
- Peel and Stick Art Prints & Wall Murals
- How to Sell More Photos in 2024 (the Easy Way)
- What is Print On Demand Dropshipping? And Why Do I Need It?
- Shops & Businesses
- Schools & Museums
- Artists & Designers
- Influencers
- Offices
Photo by Dilok Klaisataporn via iStock
Whether you are just starting a photography business or have been running one for years, every photographer wants to be as successful as possible. What defines success differs from person to person, but one thing remains constant: everyone wants to maximize their photography business income.
So, how do you do that? That’s what you’ll discover below! In this article, we’ll share five ways you can leverage external platforms to increase your photography business income. They include diversifying your product list, switching to a modern order fulfillment model, selling products directly from your website, offering bulk orders to clients, and more.
OK, what are we waiting for? It’s time to teach you how to earn more money as a photographer!
Check out the video above by Joy of Marketing to learn three habits of successful photography business owners.
Table of Contents
Photography Business Income Tips: Offer a Wide Range of Products
A surefire way to increase your photography business income is to have an extensive catalog of product offerings. Even if you specialize in a certain type of photography (weddings, portraits, landscapes, etc.), offering many different products will help you make more sales since photography trends constantly change, and you can never predict what your clients want to buy.
Partnering with a photography vendor that provides various unique products is a quick and easy way to expand your online store and appeal to a broader audience. For example, Lumaprints sells the following types of photography prints:
Photography Business Income Tips: Print-On-Demand Dropshipping Helps You Meet Clients' Needs Without Investing in Inventory
Another essential tool every photography business should take advantage of is print-on-demand dropshipping. This innovative order fulfillment method prints and ships products in real time as the orders come in.
There are two giant advantages of POD dropshipping. The first is that it eliminates the need to spend your hard-earned money ordering products in advance and hoping they sell. Instead, you can put that money towards other areas (marketing, new photography gear, etc.) that will grow your business.
Second, you won’t have tons of unsold inventory taking up valuable space in your home or office. You know that room that was always unorganized and full of boxes? Now that it’s empty, why don’t you transform it into your dream home photography studio!?!
Learn More:
Photography Business Income Tips: Make It Easy for Customers to Buy Your Photos by Integrating Printing Options With Your Website's Shopping Cart
Do you have a website for your photography business? If you do, great! If not, it’s time to create one! Websites are crucial in today's digital age because they give us an online presence, allow us to curate portfolios of our work, and expand our potential customer base beyond our local community. Furthermore, did you know you can set up an online shop on your website?
With Lumaprints' online store integration tool, you can link your website’s shopping cart to today's biggest and most popular retailers. Whether you sell your products on platforms like Amazon, Etsy, Shopify, or all three, your customers will quickly and easily be able to place their orders directly from your website after the integration process is complete.
Photography Business Income Tips: Keep the Door Open for Bulk Ordering for Large Clients
If you have certain clients who repeatedly place orders with you, why not offer them the ability to buy your products in bulk? Bulk orders are a win-win situation for both you and your customers. They will pay wholesale prices (their average price per print will be lower), and you will secure a huge sale upfront. You can then reinvest that money back into your photography business!
With bulk orders, people can save 5 - 20% off the original retail price. If you have any of the following clients, we recommend speaking with them to see if they would be interested in placing a bulk order:
Photography Business Income Tips: Partner With a Printing Company With Good Prices
Lastly, you want to partner with a printing company that has competitive prices to boost your sales. If their prices are too high, you will scare clients away. On the other hand, if the prices are too low, you will leave potential money on the table. Finding that sweet spot is critical to maximizing your photography business income.
One company that has hit the nail on the head regarding pricing is Lumaprints. They are a trustworthy and dependable online printing company that offers premium quality prints, fast nationwide shipping, a world-class team of customer service representatives, tons of customization options, and affordable prices.
Moreover, they offer all the tools previously discussed in this article, such as drop shipping, online integration, and bulk orders. We have worked with them for years, and there’s no question that they have helped us make more money as photographers!
Recommended Photography Gear
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