How to Stay Relevant in the Photography Business
- Keep Tabs on Niche Photography Business Opportunities
- Use the Power of Social Media to Promote Your Photography Business
- Upgrade Your Gear as Needed
- Dedicate Yourself to Continuously Learning New Skills for Your Photography Business
- Provide High-Quality Products to Encourage Repeat Customers
- Recommended Photography Gear
- Marketing Strategies for Photographers That Attract Clients Fast
- Free and Inexpensive Marketing Tools for Photographers
Photo by South_agency via iStock
The business world has always been in a constant state of flux, and today, thanks to new technologies and businesses popping up daily, this statement is more true than ever. Because of this, we know that keeping your photography business relevant can be challenging. So, how do you do it? Let’s find out!
In this article, we’ll share five ways to stay relevant as a photographer and grow your business in the process. We’ll discuss important photography business strategies, such as exploring different photography niches, following social media trends, investing in new technologies, constantly learning new skills, providing high-quality products and services to clients, and more.
With that in mind, please join us as we uncover the hidden secrets to running a relevant and successful photography business!
Check out the video above by John Branch IV Photography to discover the seven essentials every photographer needs to run a successful photography business.
Table of Contents
Keep Tabs on Niche Photography Business Opportunities
Photo by PeopleImages via iStock
We all have our favorite types of photography that we like to shoot, but is yours actually making you money? For example, nature and travel photography are two of the most practiced photography genres worldwide, leading to highly saturated markets. The competition is so intense that earning consistent income from them is extremely difficult.
However, an easy way to combat this is to think outside the box and experiment with current niche photography trends. The more specific you can get, the better because you will have less competition. A few very specific niches that didn’t exist back in the day but are unbelievably popular now are gender reveal, cosplay, and pet photography.
By constantly keeping up to date with what’s trending and what clients are willing to pay for, it’s easier to adjust your photography business as needed.
Use the Power of Social Media to Promote Your Photography Business
Photo by Ekaterina Pushina via iStock
Another relatively new, game-changing business tool is social media. Before the rise of computers, the Internet, and smartphones, businesses relied on word of mouth, phone numbers, flyers, and business cards to showcase their products and attract new clients. However, for better or worse, those days are long gone.
Now, we aren’t saying you should completely abandon the old ways. They (along with websites) are still good ways to connect with customers, but with social media, your potential reach is SO MUCH GREATER. If you take advantage of all the most popular platforms and devise a successful social media marketing strategy, the number of people you can reach is limitless!
At the time of this article, the best social media platforms for photographers to target are Instagram, Facebook, YouTube, TikTok, LinkedIn, X (formerly known as Twitter), Pinterest, and Threads.
Learn More:
Upgrade Your Gear as Needed
Photo by EKKAPHAN CHIMPALEE via iStock
We are currently in the heart of the age of technology. Since the turn of the century, technology has made more advancements than in all prior years combined, and as a society, we have never been more dependent on it. New tech affects everyone, regardless of their profession, but it’s particularly essential to photographers (and videographers).
In the last ten years alone, we have seen the creation of a new camera technology (mirrorless cameras) that has taken the industry by storm. Every year, more people switch from DSLRs to mirrorless cameras because of their smaller size, higher resolution sensors, more powerful image processors, and better specs/features.
Other items to consider upgrading are your lenses, computer, and photography editing software. It’s not to say that you can’t still do great things with older equipment, and you don’t need to rush out right away to swap out your whole camera kit, but there’s no doubt that newer gear can save you time and money by streamlining your workflow.
Dedicate Yourself to Continuously Learning New Skills for Your Photography Business
Photo by RossHelen via iStock
Whether it’s photography-related skills or business-oriented ones, we should always be pushing and challenging ourselves to learn new things. If we don’t, both we and our photography businesses will stagnate. To make matters worse, I promise your competitors are working their butts off and doing everything they can to gain the upper hand. So you must, too.
Focusing on photography skills, such as lighting techniques or learning a new post-processing trick, can be beneficial. Alternatively, keeping up to date on business skills, such as marketing, accounting, and negotiating, can be helpful. You should also get acquainted with new programs like Mailchimp or ConstantContact, which make it easier to stay in touch with clients.
We recommend two excellent educational resources: signing up for a local class or enrolling in an online course. The best online learning platforms for photography and business include Skillshare, The School of Photography, Udemy, Coursera, and Harvard Online.
Provide High-Quality Products to Encourage Repeat Customers
Finally, never overlook the value of providing high-quality products and services to clients. As photographers, none of the previously mentioned tips will matter if you fail to consistently deliver your best work and satisfy customers. High-quality products are the backbone of any photography business—without them, a business will surely fail.
So, how can you guarantee your clients always get the best products? By partnering with the right printer!
For us, that means using a company like Artbeat Studios. They are an innovative online printing company renowned nationwide for their high-quality prints, state-of-the-art printing technology, friendly and professionally-trained staff, and affordable prices.
We have years of experience working with Artbeat Studios, and in that time, we’ve received nothing but the highest-quality prints. From Canvas Prints to Fine Art Paper Prints, HD Metal Prints to Acrylic Prints, Artbeat Studios has just what the doctor ordered for your clients.
If that wasn’t enough, all their products come with a 100% money-back guarantee, so your clients can shop confidently and worry-free. What’s not to like about that?!
Recommended Photography Gear
Disclaimer: A quick heads-up: If you snag something through our affiliate links or check out our sponsored content, we might earn a commission at no extra cost to you. But fear not, we're all about recommending stuff we're truly stoked about!
